Image of today's cities and expectations of tomorrow's cities

Update of the barometer - agreements before Friday 24 November 2017

2 main chapters:

#1 Awareness / image / attractiveness of France's largest cities

#2 New in 2017: What is the city of tomorrow?

See the slideshow below for more information.

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Places of life, work, leisure, study, tourism, culture, etc., cities today must be efficient in all these areas. These questions are also strategic issues, of territorial development, reputation and attractiveness.

It is a permanent challenge to act every day to promote the city, its attractiveness, its image, the quality of its social services and its general living environment.

Elected representatives - and their partners - are the actors, pilots and strategists of these new territorial brands. Above all, they have become leaders of territorial teams, stakeholders linked by the common interest of performance and development thought out and steered collectively by the local level when it is no longer - or less - by top-down national strategies. It is the territory that makes the territory move, and the brand image of the territorial capital city must be the spearhead.

Cities have become brands.

TOPDESVILLES" is a new barometer, a study that measures, analyses and compares the awareness and image of France's major cities among a large representative national sample of French people: awareness and presence in mind rates, image indicators (CONVIVIALITY, PROXIMITY, ENVIRONMENT, SAFETY, INFLUENCY, DYNAMISM, etc.), attractiveness indicators (LIFE, WORK, EDUCATION, TOURISM), etc.

The interest is to benefit from a reduced cost thanks to the mutualisation of the study, from a rich comparison, and from standardised and perennial indicators on a large number of cities, evaluated in a totally comparable way (each subscriber has the results of the other cities).

The cities studied:

- Paris - Marseille - Lyon - Toulouse - Nice - Nantes - Strasbourg - Montpellier - Bordeaux - Lille - Rennes - Reims - Le Havre - Saint-Étienne - Toulon - Grenoble - Dijon - Angers - Villeurbanne - Le Mans - Nîmes - Clermont-Ferrand - Aix-en-Provence - Brest

Confidential results for subscribers only

The presentation brochure in detail:

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The 2017 questionnaire:

NewCorp Conseil - TOPDESVILLES 2017 Reproduction of the questionnaire (wording, items) is prohibited

TOPDESVILLES 2017 - Final Questionnaire

Q1/ Spontaneous awareness
Could you name 5 cities in France that come to mind spontaneously?
1 /______________________/
2 /______________________/
3 /______________________/
4 /______________________/
5 /______________________/

Q2/ Qualified awareness
For each of the following cities, would you say ... :
o you know it very well
o you know it well enough
o you don't know it well enough
o you only know it by name
o DK / not relevant to you

Q3/ Overall opinion score
What is your opinion of each of the following cities?
o very good opinion
o fairly good opinion
o fairly poor opinion
o very poor opinion
o Dk/no opinion

Q4/ Media noise
Do you hear about any of the following cities? ...
o often
o from time to time
o rarely
o never

Q5/ Tone of media noise
And when you hear about it, is it most often...
o for good
o in a bad way
o neither good nor bad

Q6/ Media source
How do you hear about it?
o Through the major national media (television, radio, national press, news websites)
o Regional and local media (regional or local press, local radio, local news websites)
o By word of mouth, discussions with relatives or acquaintances
o Through your business or professional network
o By its inhabitants who talk about it
o Through internet forums, blogs and social networks
o Through the websites and newsletters of the town hall or other public bodies (tourist office, region, etc.)
o Through tourism related websites (hotels, gites, holidays...)
o By its elected representatives (mayors, deputies, etc.)
o Through billboards
o Through communication campaigns

Q7/ Image attributes
Here are different phrases that can be said about cities. Do you think they apply to each of the following cities?
o A pleasant city to live in
o A city that you feel close to, that does not leave you indifferent
o An economic capital, with an important economic fabric, in the city or around it
o A well-run, trustworthy city
o A city that is well connected, easy to get to and around,
o An environmentally friendly city,
o A city with friendly and welcoming people,
o A city that values its social policy,
o A safe city, where people live in safety,
o An important city, which counts in France, politically and in the media
o A dynamic, innovative and forward-looking city
o An important and quality city in terms of secondary and higher education (school, university, research centres, etc.)
o A place of history, art and culture
o A city that counts in Europe
o An international city, open to the world
o A city that is close to its inhabitants and listens to them
o A city undergoing change, which is transforming itself, through major equipment and urban planning projects...
o A trendy city, with events, start-ups and artists
o A city where there is a lot going on (events, festivals, congresses, trade fairs, conferences, ex-pos, sports events, concerts, etc.)
- Applies to
- Not applicable
- Dk/no idea

Q8/ The 4 attractions
For each of the following cities, would you personally consider, or would you recommend to someone ...
o TO LIVE IN, TO RESIDE IN
o To attend secondary or tertiary education
o WORK ON IT
o TO STAY FOR HOLIDAYS OR TOURISM
- Certainly
- Probably
- Probably not
- Certainly not

Q9/ The city of tomorrow
If you think about the city of tomorrow, of the future, ... what do you think about? how would it be? how would we live there?
Open question
/____________________________/

Q10/ Semantic awareness
Which of the following terms do you personally know or have heard of?
o Sustainable Development
o Fair trade
o Biodiversity
o Energy transition
o Social and Solidarity Economy
o Nanotechnologies
o Biotechnology
o Biomedical
o Smart city
o Collaborative economy
o Industrial ecology
o Permaculture
o Green chemistry
o Eco-design
o Circular economy
o Urban farm
o Eco-neighbourhood
o Green business
o Smart city
o Third industrial revolution
o Green Tech
o Biomimicry
o Blue economy
o Knowledge economy
o Resilient city
o Bio-inspiration

Q11/ What is the city of tomorrow?
Among this list of proposals, which criteria or dimensions best correspond to your idea of "the city of tomorrow"?

o A zero waste city
o A 'connected' city
o An energy-efficient city
o A city that puts nature back at the heart of the city
o A city that offers a good mix of economic and social life, between workplaces and homes
o A digital city
o A city that offers tailor-made services to its inhabitants
o A high-tech city, at the cutting edge of technology and innovation
o An evolving city that is constantly adapting
o A city that does not pollute
o A 100% renewable energy city
o A car-free city with a multitude of alternative modes of transport
o A city that produces its own energy
o A city capable of producing agricultural products, through market gardening or agricultural areas

Q12/ The actors of the city of tomorrow
Which of these actors do you think are mobilised to imagine the cities of tomorrow?

- The elected representatives
- Cities and local authorities
- The public authorities / the government
- Large companies
- Small and medium-sized enterprises
- Startups
- The researchers
- The architects
- Urban planners
- Sociologists
- Residents' or inhabitants' associations
- NGOs and associations
- The citizens themselves

Q13/ Cities and you
Here are a number of proposals. For each of them you will say whether you strongly agree, somewhat agree, somewhat disagree, or strongly disagree

- Cities are moving, transforming ...
- Cities are becoming more liveable
- You like living in the city
- Tomorrow's cities will be more environmentally friendly
- Elected officials are concerned about the living environment of the inhabitants
- Cities must be more energy efficient
- Car traffic in cities must be reduced
- The air in the city is becoming increasingly unbreathable
- Cities have become too expensive (real estate, parking, shops ...)
- There is not enough nature in the city
- Urban public transport is not sufficiently developed
- In the city, human relations are almost non-existent
- Local shops are disappearing from cities
- Cities are becoming increasingly polluted
- Cities have a major role to play in the fight against global warming and the energy transition
- Today it is more the cities than the national authorities that decide and take initiatives

Q14/ My priorities for the city of tomorrow
And for you personally, what should be the priorities of a city for tomorrow?

- Security
- Reducing energy and water consumption
- Environmental protection
- Energy autonomy, with renewable energy
- Reducing air pollution
- The development of gardens and green spaces
- Mobility, with soft, electric and free transport
- Lively neighbourhoods with strong social ties
- Social diversity
- A good cohabitation between economic activities, leisure and social life
- Important cultural and sports facilities
- Participatory exchanges between elected officials and residents, to co-construct the city
- A better managed city through information technology
- Ethical and transparent governance
- Reducing public expenditure
- The development of urban vegetable gardens and farms

 

 

 

 

Contact NewCorp Conseil for more information.