NewCorp Conseil, through the initiative of its director Alain Renaudin, has created the Biomim'expo event, in partnership with a group of public and private players, sponsors, patrons and partners. Find all the information and details on how to take part in the next edition on http://www.biomimexpo.com What is biomimicry? Biomimicry is a real opportunity for the future, and is an approach that is in full swing. Continue reading Biomim’expo
Offers & Methods
TOPDESVILLES 2017, 4th wave
Image of today's cities and expectations of tomorrow's cities Barometer update - agreements before Friday 24 November 2017 2 main chapters: #1 Notoriety / image / attractiveness of France's largest cities #2 New in 2017: what is the city of tomorrow? Refer to the slide show below to find out. Places to live, to ... Continue reading TOPDESVILLES 2017, 4ème vague
The keys to good CSR/SD communication
#1/ Move towards rational and pragmatic sustainable development Avoid positioning yourself as a patron or philanthropist. Assume the economic interest. Be educational about compatibility, at the risk of not being credible, or of being accused of "environmental scouting" (emblematic and partial action). Demonstrate the convergence, the interest of all ... #2/ Assume your weaknesses to make your actions more ... Continue reading Les clés d’une bonne communication RSE/DD
Towards a new corporate communication
Political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of global growth, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, between regulation and free enterprise ... the world is changing, corporate communication must change ... Continue reading Vers une nouvelle communication corporate
360° AUDIT
Your image, your brand equity, your reputation ... the result of a multi-faceted mix of what you say about yourself and what others (clients, end consumers, stakeholders ...) say about you. "AUDIT360" is a comprehensive approach, based on the experience of institutional and corporate image studies, which integrates ... Continue reading AUDIT 360
Portraits of territories
Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires
Biomim'review
NewCorp Conseil publishes its trend watch and review and invites you to complete it with your links: media coverage, applications, events... sharing is virtuous! and exciting! Biomimicry, a revolutionary approach, which draws its inspiration from the living world to develop research and innovation. A reconciling approach, scientific and philosophical, decompartmentalized and ... Continue reading Biomim’review
The TOPDESREGIONS - Results available
TOPDESREGIONS barometer 2014 - RESULTS AVAILABLE. Regions (also) have become brands. Territorial marketing, local economic development, attractiveness, ecosystem, ... the subject is topical: territories are at the heart of the issues, and of investments. The regions are not only administrative levels, they have become an essential stakeholder in the dynamism, animation and development of ... Continue reading Le TOPDESREGIONS – Résultats disponibles
(Self)Company portraits
The values, history or key figures of companies are often displayed on corporate websites or in results reports ... but it is not always easy to know how to talk about the company and especially the team on the other side of the hall. Beyond the "official discourse" and the social barometers, how can we ... Continue reading (auto)Portraits d’entreprises
The new challenges of territorial marketing
The new challenges of territorial marketing - Conference on 20 June 2013. Cities and territories have become "brands". Why and how have these issues become strategic, for elected officials, but not only: for all stakeholders linked to territories too. Contrary to appearances, territorial marketing is not only a territorial competition, it is also a ... Continue reading Les nouveaux enjeux du marketing territorial
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