(updated on 7 January 2018) On Friday 5 January 2018, a new mission was entrusted by the government to Jean-Dominique Senard and Nicole Notat on the redefinition of the role of the company. Although political and even regulatory debates are emerging to redefine the role and missions of companies, in reality they are only a part of the solution. Continue reading L’entreprise est (déjà) un acteur politique
topdesvilles
TOPDESVILLES 2017, 4th wave
Image of today's cities and expectations of tomorrow's cities Barometer update - agreements before Friday 24 November 2017 2 main chapters: #1 Notoriety / image / attractiveness of France's largest cities #2 New in 2017: what is the city of tomorrow? Refer to the slide show below to find out. Places to live, to ... Continue reading TOPDESVILLES 2017, 4ème vague
Portraits of territories
Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires
If you want growth, create it!
The long crisis we are experiencing marks a change of era and an opportunity to reinvent new models. This is definitely an exceptional time. It is a time of revelation of an obligatory transition, constantly postponed, psychologically denied so much, of course, that the aftermath remains uncertain, because the aftermath is simply to be invented. As always, we would like the world to change... to... Continue reading Si vous voulez de la croissance, créez-la !
(Self)Company portraits
The values, history or key figures of companies are often displayed on corporate websites or in results reports ... but it is not always easy to know how to talk about the company and especially the team on the other side of the hall. Beyond the "official discourse" and the social barometers, how can we ... Continue reading (auto)Portraits d’entreprises
6 Ways To Create A Culture Of Innovation
See on Scoop.it - Alain Renaudin Reward employees with time to think while providing them with the structure they need.Alain Renaudin's insight:Innovation is not something you can improvise!See on http://www.fastcodesign.com
How ECOVER produces plastic packaging by cleaning the seas
See on Scoop.it - Alain RenaudinSpecialist in green cleaning products for 30 years, Ecover will manufacture its packaging from plastic waste found in the sea from 2014.Alain Renaudin's insight:The sea, a resource of plastics ... it's sad but good. The economy is also a solution to ecology.See on http://www.spotwork.fr
Sustainable development as a factor of competitiveness
See on Scoop.it - Alain Renaudin Despite the crisis, many SME managers still consider it strategic to implement new environmental, social and societal actions. In particular, to gain in competitiveness. Alain Renaudin's insight: The result of this Generali-CSA survey of VSE/SME managers has been a constant for some time now. Continue reading Le développement durable, facteur de compétitivité
Science of Bioinspiration Is Spreading, But Lacks Commercial Teeth | Xconomy
See on Scoop.it - Alain Renaudin Can innovators learn anything about sustainability from the minimalist lifestyle of a two-toed sloth? This question occurred to me Wednesday during the Fou Alain Renaudin's insight: This article written at the end of the "Fourth Annual Bioinspiration Conference" last November in San Diego sums up quite well what biomimicry has done for the ... Continue reading Science of Bioinspiration Is Spreading, But Lacks Commercial Teeth | Xconomy
NewCorp Conseil's wishes
NewCorp Conseil would like to wish you all the best for a year 2014 full of decisions and achievements. DO IT IN 2014 for a MADE IN 2014
Swiss drone takes inspiration from insects to avoid mid-air collisions
See on Scoop.it - Alain Renaudin One of the most important issues in the design of drones is the problem of mid-air collisions. Swiss engineers have succeeded in inventing a flying robot inspired by insects to avoid collisions.Alain Renaudin's insight:taking inspiration from nature ... humm ... that tells you something ... Continue reading Un drone suisse s’inspire des insectes pour éviter les collisions dans les airs
Volvo creates nanomaterial that revolutionises energy storage in electric vehicles
See on Scoop.it - Alain Renaudin The pollution caused by our cars is one of the biggest problems for the preservation of our planet. Electric cars are one of the solutions, but many people are sceptical about whether they are really environmentally friendly.See on dailygeekshow.com
Adrift, the video that will make you love the mist
See on Scoop.it - Alain Renaudin While fog is rather annoying and reduces our visibility when driving, it can also be full of beauty! As this superb video shows us the fog in a completely new light.Alain Renaudin's insight:Vertiginous and sublime. See on dailygeekshow.com
"The city limits", a poetic video illustrating the growing urbanisation
See on Scoop.it - Alain Renaudin Humans are only a tiny part of the Earth's history. Yet, for the past 200 years, we have been drawing on its resources as if they had always belonged to us...See on dailygeekshow.com
Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections
See on Scoop.it - Alain Renaudin Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections. See on http://www.fastcocreate.com
The Psychology of Color in Marketing and Branding | Help Scout
See on Scoop.it - Alain Renaudin The psychology of colour as it relates to persuasion is one of the most interesting-and most controversial-aspects of marketing. See on http://www.helpscout.net
Myth busted: the rational consumer does not exist
See on Scoop.it - Alain Renaudin A new step in the dossier on "secret techniques to crack the consumer" that disproves the theory: the consumer is not rational Alain Renaudin's insight: This is an interesting article, but probably not written by someone in research or marketing or advertising, because the entry ... Continue reading Un mythe s’écroule : le consommateur rationnel n’existe pas
Biomimicry: what if we asked Nature?
See on Scoop.it - Alain Renaudin Innovating to rethink our changing world, showing resilience to reinvent ourselves: The challenge is launched, the desire is there, the crowds are gathering ... yes, but how do we do it? What if the solutions for the Future were already here, all around us, in the living? Continue reading Biomimétisme: et si nous demandions à la Nature ?
In L.A., they saw the bio-car of 2025
See on Scoop.it - Alain Renaudin Every year, the Los Angeles Auto Show organizes a design competition that imagines our modes of transportation of the future. This time, they are organic.Alain Renaudin's insight:When organic becomes biomimetic ...See on http://www.lepoint.fr
Energy news / World energy : The latest news on energy in the world - November 2013
See on Scoop.it - Alain Renaudin SOUTH AFRICA Between coal and shale gas While South Africa's coal reserves rank 9th in the world, its shale gas reserves are promising...... - Zepros.frSee on http://www.zepros.fr
Personal branding, the future of man 2.0 ? | Le Cercle Les Echos
See on Scoop.it - Alain RenaudinAlain Renaudin's insight:Everyone becomes or wants to become a brand, in the age of the media-ego, this is not surprising. But conversely, and this is very important, brands also have an interest in becoming incarnate, re-incarnated, re-humanised. To be warmer, more emotional, more credible and sincere in their social commitments in particular. If ... Continue reading Le personal branding, l’avenir de l’homme 2.0 ? | Le Cercle Les Echos
The CEEBIOS
The CEEBIOS, European Centre of Excellence in Biomimicry in Senlis, aims to create on the former military site of the Ordener district a set of complementary activities related to a rapidly growing discipline: biomimicry. In the spirit of a campus, the centre will encourage exchanges and cooperation between scientists, researchers and ... Continue reading Le CEEBIOS
> France >
> France > http://youtu.be/FsYOvWy_1dA NewCorp Conseil 2013 - Alain Renaudin (... with Olivier Cimelière - HEURISTIK Communications - for the final touch :-) _____ Instead of made in France, I would prefer made BY France At a time of great economic anxiety, the temptation to fall back on protectionism is great. So the globalisation responsible for relocations would find its ... Continue reading > France >
On the usefulness of taxation
First edition on 28/10/2013 - Updated 01/02/2017 When taxes kill ... Income tax, vat, family quotient, family allowances, deductions related to high school and university students, local taxes, ... everything is increasing, everything is good to puncture. "The French must make efforts", this refrain repeated over and over again by politicians (of whom the public is convinced), is the only one that can be used as an excuse to make a profit... Continue reading De l’utilité de l’impôt
Biomimicry: the true nature of the collaborative economy?
See on Scoop.it - Alain Renaudin What if the collaborative economy wasn't actually inspired by Nature? This is the opinion of Gaëtan Dartevelle, co-founder of Biomimicry Europa and director of Greenloop. - OuiShare Alain Renaudin's insight: Since man has been man, growth, expansion, conquest, has been at the expense of the other, physically. The ... Continue reading Biomimétisme: la vraie nature de l’économie collaborative ?
Daddy Sugar to switch to plant-based plastic
See on Scoop.it - Alain Renaudin See also: New variants of BASF's Ecovio plastic Sugar to boost electronics performance Braskem to produce plant-based LDPE The Plant Chemistry Association celebrates its fifth anniversary in Lille What patenting strategy in chemistry? Alain Renaudin's insight: Daddy, la vie en rose ... and ... Continue reading Le sucre Daddy va passer au plastique végétal
Political inspiration suffers from the pre-formatting of partisan thinking
Why is it so difficult to renew oneself politically and culturally? The time of great crises, of great decisions, of great changes, must also be the time of renewal, of creativity, of gathering, of national unity, of the "project". This applies both at national and European level. Europe should be at the time of the Europe nation, not the Europe of the world. Continue reading L’inspiration politique souffre du pré-formatage de la pensée partisane
Flying wind turbines: the future of energy is in the sky | ActuWiki
See on Scoop.it - Alain Renaudin Alain Renaudin's insight: a new way of thinking! See on actuwiki.com
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