For a new vision of the city, inspired by nature. How can the city reinvent itself to meet the major challenges of our time, those of the planet and its citizens, without adding costs and constraints? An innovative approach inspired by natural strategies and ecosystems allows us to envisage a city with a sustainable impact. Continue reading La ville biomimétique
Author: AR_
Biomimicry and life
Biomimicry in the service of life. The current success of biomimicry can only make us happy. It has taken a great deal of education to go from a few pioneers to the current craze in 10 years! Biomimicry is now convincing the greatest number of people, from the general public to companies, not forgetting the ... Continue reading Le biomimétisme et la vie
The House of Men
Chicago speech - 1970 - Georges Pompidou. Visionary speech on ecological issues inspired by this historic photograph by Bill Anders which for the first time shows humanity "the home of man" in the immensity of space. (Incredible story of this photograph at the end of the article) During an official speech at the Alliance française dinner ... Continue reading La maison des hommes
Enter into positive resonance
Towards a new corporate communication. Multiple and hybrid crises (climatic, ecological, health, financial, etc.), political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of growth, precariousness, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, etc. Continue reading Rentrez en résonance positive
Biomim Factor 12
Why is biomimicry accelerating? Biomimicry is a fast-growing and high-potential discipline that is at the heart of the research work and innovation strategies of a vast and multidisciplinary ecosystem of labs, research centres, universities, large companies, start-ups, schools and universities throughout the world, and particularly in France. While biomimicry is known for its ... Continue reading Biomim Facteur 12
Global beauty
Manifesto for global beauty. For the beauty of people and the world. We take care of ourselves, our appearance, the beauty of our skin, our smile, our hair, our figure. We care about our image, the way others look at us, our influence, the place we occupy. ... Continue reading La beauté globale
For a bio-inspired world
The next world exists, 3.8 billion years ago We are invited - urged - to radically revisit our modes of operation, behaviour, consumption, development but also research and collaboration. This need to accelerate and change scale, to change times, will also require us to review our methodologies and our ways of working. Continue reading Pour un monde bio-inspiré
More nature in the city
PRESS RELEASE - National survey - The French want more nature in the city as the number one criterion for the "cities of tomorrow", ahead of reducing pollution and increasing the mix of housing and work. Smart city, resilient city, intelligent city, connected city ... the cities of tomorrow are at the heart of the major challenges of our time. We will be ... Continue reading Plus de nature en ville
Disaster Resilience Saves Six Times as Much as It Costs
A new report finds that federal disaster-mitigation grants produce an average of $6 in societal savings for every dollar spent. CITYLAB - January 2018, by Benjamin Schneiderto be found at In financial terms, 2017 was the worst year for natural disasters in American history, costing the country $306 billion. Scientists agree that hurricanes, floods, and fires are ... Continue reading Disaster Resilience Saves Six Times as Much as It Costs
The company is (already) a political actor
(updated on 7 January 2018) On Friday 5 January 2018, a new mission was entrusted by the government to Jean-Dominique Senard and Nicole Notat on the redefinition of the role of the company. Although political and even regulatory debates are emerging to redefine the role and missions of companies, in reality they are only a part of the solution. Continue reading L’entreprise est (déjà) un acteur politique
What the city of the future can learn from nature
As cities continue to encroach on agricultural and wilderness areas, many researchers, urbanists and architects are thinking of another approach: biomimicry. L'Atelier BNP Paribas - June 2017, by Alain Clapaud to be found on the website According to figures published by the United Nations, more than 50% of humans now live ... Continue reading Ce que la ville du futur peut apprendre de la nature
Twelve major cities without fossil fuels by 2030
The mayors of Paris, London, Barcelona, Quito, Vancouver, Mexico City, Copenhagen, Seattle, Cape Town, Los Angeles, Auckland and Milan pledged on Monday to make their cities zero-emission zones. Le Monde Smart Cities - October 2017, by Laetitia Van Eeckhout to be found on the site The major metropolises do not intend to relax their ... Continue reading Douze grandes métropoles sans énergie fossile d’ici à 2030
Biomimicry, circular economy, greening, set the tone for the future Greater Paris Metropolis
The results of the "Inventons la Métropole" competition launched in the spring of 2016, unveiled 51 winners (out of 420 applications) on Wednesday 18 October at the Pavillon Baltard in Nogent-sur-Marne. The Greater Paris region hopes to be enriched with new centres of attraction, based on in-depth reflection on new uses, the circular economy, resilience, and mobility ... Continue reading Biomimétisme, économie circulaire, végétalisation, donnent le ton de la future Métropole du Grand Paris
What about building with nature as an inspiration?
Intervention and moderation of a round table on October 20, 2015 during the World Forum Lille, on the theme "What if we built inspired by nature?" The construction sector is undergoing a spectacular transformation, particularly for ecological reasons (energy, circular economy). Other professions, also undergoing change, have called upon the ... Continue reading Et si on construisait en s’inspirant de la nature ?
Biomim'expo
NewCorp Conseil, through the initiative of its director Alain Renaudin, has created the Biomim'expo event, in partnership with a group of public and private players, sponsors, patrons and partners. Find all the information and details on how to take part in the next edition on http://www.biomimexpo.com What is biomimicry? Biomimicry is a real opportunity for the future, and is an approach that is in full swing. Continue reading Biomim’expo
TOPDESVILLES 2017, 4th wave
Image of today's cities and expectations of tomorrow's cities Barometer update - agreements before Friday 24 November 2017 2 main chapters: #1 Notoriety / image / attractiveness of France's largest cities #2 New in 2017: what is the city of tomorrow? Refer to the slide show below to find out. Places to live, to ... Continue reading TOPDESVILLES 2017, 4ème vague
E-REPUTATION, A NEW CHALLENGE FOR TERRITORIES
Alain Renaudin was asked by the Economic Intelligence newsletter of the Economic and Financial Ministries to write an article on the theme: E-REPUTATION, NEW CHALLENGE FOR THE TERRITORIES. Read the full article below, and the full letter from Bercy, here
The keys to good CSR/SD communication
#1/ Move towards rational and pragmatic sustainable development Avoid positioning yourself as a patron or philanthropist. Assume the economic interest. Be educational about compatibility, at the risk of not being credible, or of being accused of "environmental scouting" (emblematic and partial action). Demonstrate the convergence, the interest of all ... #2/ Assume your weaknesses to make your actions more ... Continue reading Les clés d’une bonne communication RSE/DD
Why is Biomimicry accelerating?
Biomimicry consists of doing research in a different way, taking inspiration from the living world to take advantage of solutions and inventions produced by nature. A fast-growing discipline with great potential, it is at the heart of innovation strategies of companies in many different sectors. Here are the main elements that explain the growth of this field. Continue reading Pourquoi le Biomimétisme accélère-t-il ?
Towards a new corporate communication
Political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of global growth, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, between regulation and free enterprise ... the world is changing, corporate communication must change ... Continue reading Vers une nouvelle communication corporate
Caterpillars do become butterflies
General Motors, AIG, Arthur Andersen, Lehman Brothers, UBS ... these indestructible, unalterable and dominant giants have disappeared or are wobbling on their pedestals, which they forgot to make earthquake-proof. Behind the theory of the new economy, which from time to time takes on the appearance of a quest for the Holy Grail, the new era has already begun. In ... Continue reading Les chenilles deviennent bien des papillons
Partner in the success of IDEX LYON!
Since 2015, NewCorp Conseil has been the University of Lyon's consulting agency for the communication of the Idex application. The awarding of the Idex label by the international jury at the end of the final hearing on 20 February 2017, and validated by the Prime Minister on 25 February, is therefore a great source of satisfaction. The result, which is amply ... Continue reading Partenaire du succès IDEX LYON !
Greetings 2017
NewCorp Conseil wishes you all the best for 2017 and looks forward to seeing you on 29 and 30 June at Biomim'expo. in video: http://www.youtube.com/watch?v=5XgHTSQmbMc in pictures: Find the photo album on: https://goo.gl/photos/VQXF3B6ekR2KJTpx9
360° AUDIT
Your image, your brand equity, your reputation ... the result of a multi-faceted mix of what you say about yourself and what others (clients, end consumers, stakeholders ...) say about you. "AUDIT360" is a comprehensive approach, based on the experience of institutional and corporate image studies, which integrates ... Continue reading AUDIT 360
Awareness of biomimicry
1st study of awareness of biomimicry Sustainable development, circular economy, smart city, energy transition, biomimicry, third industrial revolution... NewCorp Conseil wanted to measure the comparative awareness of sustainable terminologies and to carry out the first measurement of awareness of biomimicry among the French. SYNTHESIS Why this study? Since the publication of the Brundtland report in 1987, the ... Continue reading Notoriété du biomimétisme
Portraits of territories
Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires
Our footsteps trace the path
We move from one world to another, from one shore to another. We know it, and we ignore it at the same time. We want it, and we fear it. The world is changing, and we want nothing to change. Our time is a transition, we are looking for a new paradigm, without wanting to lose the achievements of the previous one. We dream ... Continue reading Nos pas dessinent le chemin
The more I hire, the more I gain by hiring: creation of the SNCE, the Net Balance of Job Creation
What if the system encouraged always hiring more rather than always taxing more? (updated on 1 April 2013). It is companies that hire (especially small and young ones, see OECD report), create wealth and permanent employment, what a scoop! So, rather than desperately helping ... Continue reading Plus j’embauche, plus je gagne à embaucher: création du SNCE, le Solde Net Créations d’Emplois
From Georges Pompidou to Thomas Pesquet
From Georges Pompidou to Thomas Pesquet, a jump in time and space. Why did he do this? Because during an official speech on 28 February 1970 in Chicago, Georges Pompidou warned of environmental issues through visionary words, and spoke of the earth as seen from the moon, as Thomas Pesquet might have done. Continue reading De Georges Pompidou à Thomas Pesquet
Best wishes for an agile, inspired and exciting year
Best wishes for a wonderful new year, agile & inspired, bold & innovative, amazing & reconciling. Best wishes for a wonderful new year, agile & inspired, bold & innovative, amazing & sustainable. http://www.youtube.com/watch?v=m-J4AMK_Y9o
To innovate is to survive. A case for business research. - The monthly Digest
For Jacques Lewiner, investing in R&D is not an option for companies. Honorary professor at ESPCI Paris Tech. "The man with a thousand patents". This is the nickname of Jacques Lewiner, Honorary Professor at ESPCI Paris Tech, physicist and successful entrepreneur. For this iconoclast who has worked all his life for uninhibited research, investing in the ... Continue reading Innover, c’est survivre. Plaidoyer pour la recherche en entreprise. – The monthly Digest
Biomim'review
NewCorp Conseil publishes its trend watch and review and invites you to complete it with your links: media coverage, applications, events... sharing is virtuous! and exciting! Biomimicry, a revolutionary approach, which draws its inspiration from the living world to develop research and innovation. A reconciling approach, scientific and philosophical, decompartmentalized and ... Continue reading Biomim’review
The Future Of Home Decor: Vats Of Edible, Bioluminescent Algae ?
From the beer we drink to the polio vaccine, humankind has a symbiotic relationship with all sorts of micro-organisms-but we tend not to think of them as our roommates. Living Things is a new exhibition by Jacob Douenias and Ethan Frier of the Mattress Factory that imagines the home of the near future, in ... Continue reading The Future Of Home Decor: Vats Of Edible, Bioluminescent Algae ?
Bolt Threads Hopes Genetically Engineered Yeast Can Churn Out Versatile Fibers for Clothes of the Future | MIT Technology Review
A California company may have figured out how to use genetic engineering to make extremely versatile fibers the way spiders can. Sourced through Scoop.it from: http://www.technologyreview.com Spinning Synthetic Spider SilkA California company may have figured out how to use genetic engineering to make extremely versatile fibers the way spiders can. See on Scoop.it - Alain ... Continue reading Bolt Threads Hopes Genetically Engineered Yeast Can Churn Out Versatile Fibers for Clothes of the Future | MIT Technology Review
Positive effects of interdisciplinarity | Acfas | Découvrir magazine | April 2015
Using a corpus of 11 million articles, this analysis shows that interdisciplinarity is associated with higher scientific impact. Sourced through Scoop.it from: http://www.acfas.ca The ability to innovate will increasingly come from the ability to break out of silos and encourage multi-inspired creativity. An approach such as biomimicry is ... Continue reading Des effets positifs de l’interdisciplinarité | Acfas | magazine Découvrir | avril 2015
Forget Desert Solar Farms: We Can Get More Than Enough Solar Energy From Cities
Using California's rooftops, car parks, and other developed land, the state could power itself up to five times over. Solar plants keep getting bigger: The new Topaz Solar Farm, in a remote part of southern California, sprawls over an area about a third of the size of Manhattan. In February, another solar farm of roughly ... Continue reading Forget Desert Solar Farms: We Can Get More Than Enough Solar Energy From Cities
The astronomical cost of air pollution revealed by the WHO
The WHO (World Health Organisation) published a report on Tuesday 28 April on the human and financial costs of air pollution. This estimate, which concerns 53 countries in Europe and Asia, mentions 600,000 induced illnesses and premature deaths, and evaluates the cost at more than 1,000 ... Continue reading Le coût astronomique de la pollution de l’air révélé par l’OMS
Third Industrial Revolution, THE FILM
New film! As part of its mission for the Nord-Pas de Calais Regional Council, NewCorp Conseil has just completed with Mediativy for the Region's Communication Department the film "Third Industrial Revolution" which will be released in cinemas on 8 April and will launch a TV / Cinema / ... Continue reading Troisième Révolution Industrielle, LE FILM
VIDEO - On France 3 for the Ceebios
Alain Renaudin was interviewed on France 3 to give an overview of Ceebios, Biomimicry and the interest it represents for the future great region of Nord de France. March 2015. Biomimicry ? http://www.dailymotion.com/video/x2jbwcv_qu-est-ce-que-le-biomimetisme_tv The Ceebios? http://www.dailymotion.com/video/x2jbwn5_le-ceebios-a-senlis_tv Ambitions? http://www.dailymotion.com/video/x2jbwv7_les-ambitions_tv The regional future? http://www.dailymotion.com/video/x2jbx0f_quel-avenir-avec-la-nouvelle-grande-region_tv This interview extends the passage ... Continue reading VIDEO – Sur France 3 pour le Ceebios
Biomimicry Global Design Challenge
ATLANTA, G.A., Jan. 20 /CSRwire/ - Today, the Biomimicry Institute and the Ray C. Anderson Foundation announce that the Biomimicry Global Design Challenge is open to registrants, who are invited to submit commercially viable, nature-inspired solutions to our global food system challenges. The grand prize, to be awarded in 2016, is $100,000. Our hope is ... Continue reading Biomimicry Global Design Challenge
In 2015, cities will need innovation to become (truly) smart
Source: http://www.industrie-techno.com See on Scoop.it - Alain Renaudin In 2015, cities will need innovation to become (truly) smart THE EDITOR'S CHOICE | ENERGY & ENVIRONMENT | SMART GRID | SENSOR | DIGITAL & COMPUTER | SMARTPHONE | 15 INNOVATION LEVERS FOR 2015 BY PHILIPPE PASSEBON PUBLISHED ON 19/12/2014 AT 17H21 , ... Continue reading En 2015, les villes auront besoin d’innovations pour devenir (vraiment) intelligentes
In 2015, fablabs will bring creativity to the boil
Source: http://www.industrie-techno.com See on Scoop.it - Alain Renaudin In 2015, fablabs will bring creativity to the boil THE EDITOR'S CHOICE | DIGITAL & COMPUTING | MANUFACTURING | INNOVATION | 15 INNOVATION LEVERS FOR 2015 | CONCEPTION & DESIGN | 3D PRINTING | PRODUCTION & ROBOTICS BY THE EDITOR OF INDUSTRY & TECHNOLOGY PUBLISHED ON ... Continue reading En 2015, les fablabs vont faire bouillir la créativité
Best wishes!
NewCorp Conseil sends you its best wishes and wishes you an INSPIRED 2015 ... BIO-INSPIRED! ... get out of the silos, look around, marvel and be inspired by 3.8 billion years of R&D to innovate ... Adopt the BIOMITISM ATTITUDE! _ http://www.youtube.com/watch?v=d7B1zqXL_ts
Stratoz, serving green chemistry
Stratoz aims to revolutionise synthesis processes in the world of chemistry by building on the research of Claude Grison (2014 CNRS innovation medal) in ecotechnologies. A partnership with L'Oréal has just been signed. Source: objectif-languedoc-roussillon.latribune.fr The future must be bio-inspired to be bio-compatible, and multi-inspired to be creative and innovative. A ... Continue reading Stratoz, au service d’une chimie verte
2000 billion euros! But what for ?
France's public debt has reached 2000 billion euros and is heading straight for 100% of GDP. This debt was 20% of GDP at the end of the 1970s, when growth was 4% and unemployment was 5%. The debt has only increased during all these years, the ... Continue reading 2000 milliards d’euros !! Mais pour quoi faire ?
The state can no longer promote growth without reducing its own
Faced with the levels of public debt reached, growth must necessarily be combined with budgetary rigour, let's stop opposing what can and must be virtuous. It is not the "efforts" of the French that must be bent to reforms or austerity, it is the reforms and austerity that must be put at the service of ... Continue reading L’Etat ne peut plus promouvoir la croissance sans réduire la sienne
If you want growth, create it!
The long crisis we are experiencing marks a change of era and an opportunity to reinvent new models. This is definitely an exceptional time. It is a time of revelation of an obligatory transition, constantly postponed, psychologically denied so much, of course, that the aftermath remains uncertain, because the aftermath is simply to be invented. As always, we would like the world to change... to... Continue reading Si vous voulez de la croissance, créez-la !
For a Made 'by' France that is greater than Made 'in' France
We are proud, but lack the pride of belonging, to carry a tricolour banner as loudly as others carry a starred banner. We often proudly claim France's superiority in many areas, to the point of sometimes appearing to give lessons, and at the same time we regularly sink into self-criticism and self-flagellation, which ... Continue reading Pour un Made « by » France plus grand que le Made « in » France
The ultra pure water of Aquaporin
European Inventor Award 2014 goes to biomimetic process ... Danish entrepreneur Peter Holme Jensen has developed a water filtration membrane that mimics the natural process of biological cells. He has been nominated for the 2014 European Inventor Awards in the SME category. Peter Holme Jensen, 43, a PhD in protein chemistry and CEO of Aquaporin, has been nominated for the 2014 European Inventor Awards in the SME category. Continue reading L’eau ultra pure d’Aquaporin
Experelle, cosmetics inspired by life
See on Scoop.it - Alain Renaudin Discovering biomimicry Alain Renaudin's insight: BIOMIMETISM: "experelle", cosmetics inspired by life. Extract from the brand's website: Revolutionary, the first cold emulsion It is the very first emulsion formulated "by nature" according to the laws of nature... What makes it different from others? It is an emulsion called ... Continue reading Experelle, la cosmétique qui s’inspire du vivant
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