The biomimetic city

For a new vision of the city, inspired by nature. How can the city reinvent itself to meet the major challenges of our time, those of the planet and its citizens, without adding costs and constraints? An innovative approach inspired by natural strategies and ecosystems allows us to envisage a city with a sustainable impact. Continue reading La ville biomimétique

The House of Men

Chicago speech - 1970 - Georges Pompidou. Visionary speech on ecological issues inspired by this historic photograph by Bill Anders which for the first time shows humanity "the home of man" in the immensity of space. (Incredible story of this photograph at the end of the article) During an official speech at the Alliance française dinner ... Continue reading La maison des hommes

Enter into positive resonance

Towards a new corporate communication. Multiple and hybrid crises (climatic, ecological, health, financial, etc.), political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of growth, precariousness, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, etc. Continue reading Rentrez en résonance positive

Biomim Factor 12

Why is biomimicry accelerating? Biomimicry is a fast-growing and high-potential discipline that is at the heart of the research work and innovation strategies of a vast and multidisciplinary ecosystem of labs, research centres, universities, large companies, start-ups, schools and universities throughout the world, and particularly in France. While biomimicry is known for its ... Continue reading Biomim Facteur 12

More nature in the city

PRESS RELEASE - National survey - The French want more nature in the city as the number one criterion for the "cities of tomorrow", ahead of reducing pollution and increasing the mix of housing and work. Smart city, resilient city, intelligent city, connected city ... the cities of tomorrow are at the heart of the major challenges of our time. We will be ... Continue reading Plus de nature en ville

Disaster Resilience Saves Six Times as Much as It Costs

A new report finds that federal disaster-mitigation grants produce an average of $6 in societal savings for every dollar spent. CITYLAB - January 2018, by Benjamin Schneiderto be found at In financial terms, 2017 was the worst year for natural disasters in American history, costing the country $306 billion. Scientists agree that hurricanes, floods, and fires are ... Continue reading Disaster Resilience Saves Six Times as Much as It Costs

Biomimicry, circular economy, greening, set the tone for the future Greater Paris Metropolis

The results of the "Inventons la Métropole" competition launched in the spring of 2016, unveiled 51 winners (out of 420 applications) on Wednesday 18 October at the Pavillon Baltard in Nogent-sur-Marne. The Greater Paris region hopes to be enriched with new centres of attraction, based on in-depth reflection on new uses, the circular economy, resilience, and mobility ... Continue reading Biomimétisme, économie circulaire, végétalisation, donnent le ton de la future Métropole du Grand Paris

Biomim'expo

NewCorp Conseil, through the initiative of its director Alain Renaudin, has created the Biomim'expo event, in partnership with a group of public and private players, sponsors, patrons and partners. Find all the information and details on how to take part in the next edition on http://www.biomimexpo.com  What is biomimicry? Biomimicry is a real opportunity for the future, and is an approach that is in full swing. Continue reading Biomim’expo

The keys to good CSR/SD communication

#1/ Move towards rational and pragmatic sustainable development Avoid positioning yourself as a patron or philanthropist. Assume the economic interest. Be educational about compatibility, at the risk of not being credible, or of being accused of "environmental scouting" (emblematic and partial action). Demonstrate the convergence, the interest of all ... #2/ Assume your weaknesses to make your actions more ... Continue reading Les clés d’une bonne communication RSE/DD

Towards a new corporate communication

Political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of global growth, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, between regulation and free enterprise ... the world is changing, corporate communication must change ... Continue reading Vers une nouvelle communication corporate

360° AUDIT

Your image, your brand equity, your reputation ... the result of a multi-faceted mix of what you say about yourself and what others (clients, end consumers, stakeholders ...) say about you. "AUDIT360" is a comprehensive approach, based on the experience of institutional and corporate image studies, which integrates ... Continue reading AUDIT 360

Awareness of biomimicry

1st study of awareness of biomimicry Sustainable development, circular economy, smart city, energy transition, biomimicry, third industrial revolution... NewCorp Conseil wanted to measure the comparative awareness of sustainable terminologies and to carry out the first measurement of awareness of biomimicry among the French. SYNTHESIS Why this study? Since the publication of the Brundtland report in 1987, the ... Continue reading Notoriété du biomimétisme

Portraits of territories

Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires

The more I hire, the more I gain by hiring: creation of the SNCE, the Net Balance of Job Creation

What if the system encouraged always hiring more rather than always taxing more? (updated on 1 April 2013). It is companies that hire (especially small and young ones, see OECD report), create wealth and permanent employment, what a scoop! So, rather than desperately helping ... Continue reading Plus j’embauche, plus je gagne à embaucher: création du SNCE, le Solde Net Créations d’Emplois

To innovate is to survive. A case for business research. - The monthly Digest

For Jacques Lewiner, investing in R&D is not an option for companies. Honorary professor at ESPCI Paris Tech. "The man with a thousand patents". This is the nickname of Jacques Lewiner, Honorary Professor at ESPCI Paris Tech, physicist and successful entrepreneur. For this iconoclast who has worked all his life for uninhibited research, investing in the ... Continue reading Innover, c’est survivre. Plaidoyer pour la recherche en entreprise. – The monthly Digest

Biomim'review

NewCorp Conseil publishes its trend watch and review and invites you to complete it with your links: media coverage, applications, events... sharing is virtuous! and exciting! Biomimicry, a revolutionary approach, which draws its inspiration from the living world to develop research and innovation. A reconciling approach, scientific and philosophical, decompartmentalized and ... Continue reading Biomim’review

Bolt Threads Hopes Genetically Engineered Yeast Can Churn Out Versatile Fibers for Clothes of the Future | MIT Technology Review

A California company may have figured out how to use genetic engineering to make extremely versatile fibers the way spiders can. Sourced through Scoop.it from: http://www.technologyreview.com Spinning Synthetic Spider SilkA California company may have figured out how to use genetic engineering to make extremely versatile fibers the way spiders can. See on Scoop.it - Alain ... Continue reading Bolt Threads Hopes Genetically Engineered Yeast Can Churn Out Versatile Fibers for Clothes of the Future | MIT Technology Review

Positive effects of interdisciplinarity | Acfas | Découvrir magazine | April 2015

Using a corpus of 11 million articles, this analysis shows that interdisciplinarity is associated with higher scientific impact. Sourced through Scoop.it from: http://www.acfas.ca The ability to innovate will increasingly come from the ability to break out of silos and encourage multi-inspired creativity. An approach such as biomimicry is ... Continue reading Des effets positifs de l’interdisciplinarité | Acfas | magazine Découvrir | avril 2015

Forget Desert Solar Farms: We Can Get More Than Enough Solar Energy From Cities

Using California's rooftops, car parks, and other developed land, the state could power itself up to five times over. Solar plants keep getting bigger: The new Topaz Solar Farm, in a remote part of southern California, sprawls over an area about a third of the size of Manhattan. In February, another solar farm of roughly ... Continue reading Forget Desert Solar Farms: We Can Get More Than Enough Solar Energy From Cities

VIDEO - On France 3 for the Ceebios

Alain Renaudin was interviewed on France 3 to give an overview of Ceebios, Biomimicry and the interest it represents for the future great region of Nord de France. March 2015. Biomimicry ? http://www.dailymotion.com/video/x2jbwcv_qu-est-ce-que-le-biomimetisme_tv The Ceebios? http://www.dailymotion.com/video/x2jbwn5_le-ceebios-a-senlis_tv Ambitions? http://www.dailymotion.com/video/x2jbwv7_les-ambitions_tv The regional future? http://www.dailymotion.com/video/x2jbx0f_quel-avenir-avec-la-nouvelle-grande-region_tv This interview extends the passage ... Continue reading VIDEO – Sur France 3 pour le Ceebios

In 2015, cities will need innovation to become (truly) smart

Source: http://www.industrie-techno.com See on Scoop.it - Alain Renaudin In 2015, cities will need innovation to become (truly) smart THE EDITOR'S CHOICE | ENERGY & ENVIRONMENT | SMART GRID | SENSOR | DIGITAL & COMPUTER | SMARTPHONE | 15 INNOVATION LEVERS FOR 2015 BY PHILIPPE PASSEBON PUBLISHED ON 19/12/2014 AT 17H21 , ... Continue reading En 2015, les villes auront besoin d’innovations pour devenir (vraiment) intelligentes

If you want growth, create it!

The long crisis we are experiencing marks a change of era and an opportunity to reinvent new models. This is definitely an exceptional time. It is a time of revelation of an obligatory transition, constantly postponed, psychologically denied so much, of course, that the aftermath remains uncertain, because the aftermath is simply to be invented. As always, we would like the world to change... to... Continue reading Si vous voulez de la croissance, créez-la !

For a Made 'by' France that is greater than Made 'in' France

We are proud, but lack the pride of belonging, to carry a tricolour banner as loudly as others carry a starred banner. We often proudly claim France's superiority in many areas, to the point of sometimes appearing to give lessons, and at the same time we regularly sink into self-criticism and self-flagellation, which ... Continue reading Pour un Made « by » France plus grand que le Made « in » France

The ultra pure water of Aquaporin

European Inventor Award 2014 goes to biomimetic process ... Danish entrepreneur Peter Holme Jensen has developed a water filtration membrane that mimics the natural process of biological cells. He has been nominated for the 2014 European Inventor Awards in the SME category. Peter Holme Jensen, 43, a PhD in protein chemistry and CEO of Aquaporin, has been nominated for the 2014 European Inventor Awards in the SME category. Continue reading L’eau ultra pure d’Aquaporin