Everyone becomes or wants to become a brand, in the age of the media-self, this is not surprising. But conversely, and this is very important, it is also in the interest of brands to incarnate, re-incarnate and re-humanise themselves. To be warmer, more emotional, more credible and sincere in their social commitments in particular. If the brand is the future of man? perhaps. That man is the future of brands, surely.
See on lecercle.lesechos.fr