Personal branding, the future of man 2.0 ? | Le Cercle Les Echos

See on Scoop.it - Alain RenaudinAlain Renaudin's insight:Everyone becomes or wants to become a brand, in the age of the media-ego, this is not surprising. But conversely, and this is very important, brands also have an interest in becoming incarnate, re-incarnated, re-humanised. To be warmer, more emotional, more credible and sincere in their social commitments in particular. If ... Continue reading Le personal branding, l’avenir de l’homme 2.0 ? | Le Cercle Les Echos

Want To Find Brand Ambassadors? Start With Your Employees

See on Scoop.it - Alain Renaudin The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives.Alain Renaudin's insight:Several years ago, I organised a conference under the theme "your first customer is the internal". It is also your ... Continue reading Want To Find Brand Ambassadors? Start With Your Employees