For a new vision of the city, inspired by nature. How can the city reinvent itself to meet the major challenges of our time, those of the planet and its citizens, without adding costs and constraints? An innovative approach inspired by natural strategies and ecosystems allows us to envisage a city with a sustainable impact. Continue reading La ville biomimétique
Notes & Editos
Biomimicry and life
Biomimicry in the service of life. The current success of biomimicry can only make us happy. It has taken a great deal of education to go from a few pioneers to the current craze in 10 years! Biomimicry is now convincing the greatest number of people, from the general public to companies, not forgetting the ... Continue reading Le biomimétisme et la vie
The House of Men
Chicago speech - 1970 - Georges Pompidou. Visionary speech on ecological issues inspired by this historic photograph by Bill Anders which for the first time shows humanity "the home of man" in the immensity of space. (Incredible story of this photograph at the end of the article) During an official speech at the Alliance française dinner ... Continue reading La maison des hommes
Enter into positive resonance
Towards a new corporate communication. Multiple and hybrid crises (climatic, ecological, health, financial, etc.), political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of growth, precariousness, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, etc. Continue reading Rentrez en résonance positive
Biomim Factor 12
Why is biomimicry accelerating? Biomimicry is a fast-growing and high-potential discipline that is at the heart of the research work and innovation strategies of a vast and multidisciplinary ecosystem of labs, research centres, universities, large companies, start-ups, schools and universities throughout the world, and particularly in France. While biomimicry is known for its ... Continue reading Biomim Facteur 12
Manifesto for global beauty. For the beauty of people and the world. We take care of ourselves, our appearance, the beauty of our skin, our smile, our hair, our figure. We care about our image, the way others look at us, our influence, the place we occupy. ... Continue reading La beauté globale
For a bio-inspired world
The next world exists, 3.8 billion years ago We are invited - urged - to radically revisit our modes of operation, behaviour, consumption, development but also research and collaboration. This need to accelerate and change scale, to change times, will also require us to review our methodologies and our ways of working. Continue reading Pour un monde bio-inspiré
More nature in the city
PRESS RELEASE - National survey - The French want more nature in the city as the number one criterion for the "cities of tomorrow", ahead of reducing pollution and increasing the mix of housing and work. Smart city, resilient city, intelligent city, connected city ... the cities of tomorrow are at the heart of the major challenges of our time. We will be ... Continue reading Plus de nature en ville
The company is (already) a political actor
(updated on 7 January 2018) On Friday 5 January 2018, a new mission was entrusted by the government to Jean-Dominique Senard and Nicole Notat on the redefinition of the role of the company. Although political and even regulatory debates are emerging to redefine the role and missions of companies, in reality they are only a part of the solution. Continue reading L’entreprise est (déjà) un acteur politique
What about building with nature as an inspiration?
Intervention and moderation of a round table on October 20, 2015 during the World Forum Lille, on the theme "What if we built inspired by nature?" The construction sector is undergoing a spectacular transformation, particularly for ecological reasons (energy, circular economy). Other professions, also undergoing change, have called upon the ... Continue reading Et si on construisait en s’inspirant de la nature ?
E-REPUTATION, A NEW CHALLENGE FOR TERRITORIES
Alain Renaudin was asked by the Economic Intelligence newsletter of the Economic and Financial Ministries to write an article on the theme: E-REPUTATION, NEW CHALLENGE FOR THE TERRITORIES. Read the full article below, and the full letter from Bercy, here
Why is Biomimicry accelerating?
Biomimicry consists of doing research in a different way, taking inspiration from the living world to take advantage of solutions and inventions produced by nature. A fast-growing discipline with great potential, it is at the heart of innovation strategies of companies in many different sectors. Here are the main elements that explain the growth of this field. Continue reading Pourquoi le Biomimétisme accélère-t-il ?
Caterpillars do become butterflies
General Motors, AIG, Arthur Andersen, Lehman Brothers, UBS ... these indestructible, unalterable and dominant giants have disappeared or are wobbling on their pedestals, which they forgot to make earthquake-proof. Behind the theory of the new economy, which from time to time takes on the appearance of a quest for the Holy Grail, the new era has already begun. In ... Continue reading Les chenilles deviennent bien des papillons
Awareness of biomimicry
1st study of awareness of biomimicry Sustainable development, circular economy, smart city, energy transition, biomimicry, third industrial revolution... NewCorp Conseil wanted to measure the comparative awareness of sustainable terminologies and to carry out the first measurement of awareness of biomimicry among the French. SYNTHESIS Why this study? Since the publication of the Brundtland report in 1987, the ... Continue reading Notoriété du biomimétisme
Our footsteps trace the path
We move from one world to another, from one shore to another. We know it, and we ignore it at the same time. We want it, and we fear it. The world is changing, and we want nothing to change. Our time is a transition, we are looking for a new paradigm, without wanting to lose the achievements of the previous one. We dream ... Continue reading Nos pas dessinent le chemin
The more I hire, the more I gain by hiring: creation of the SNCE, the Net Balance of Job Creation
What if the system encouraged always hiring more rather than always taxing more? (updated on 1 April 2013). It is companies that hire (especially small and young ones, see OECD report), create wealth and permanent employment, what a scoop! So, rather than desperately helping ... Continue reading Plus j’embauche, plus je gagne à embaucher: création du SNCE, le Solde Net Créations d’Emplois
From Georges Pompidou to Thomas Pesquet
From Georges Pompidou to Thomas Pesquet, a jump in time and space. Why did he do this? Because during an official speech on 28 February 1970 in Chicago, Georges Pompidou warned of environmental issues through visionary words, and spoke of the earth as seen from the moon, as Thomas Pesquet might have done. Continue reading De Georges Pompidou à Thomas Pesquet
The astronomical cost of air pollution revealed by the WHO
The WHO (World Health Organisation) published a report on Tuesday 28 April on the human and financial costs of air pollution. This estimate, which concerns 53 countries in Europe and Asia, mentions 600,000 induced illnesses and premature deaths, and evaluates the cost at more than 1,000 ... Continue reading Le coût astronomique de la pollution de l’air révélé par l’OMS
2000 billion euros! But what for ?
France's public debt has reached 2000 billion euros and is heading straight for 100% of GDP. This debt was 20% of GDP at the end of the 1970s, when growth was 4% and unemployment was 5%. The debt has only increased during all these years, the ... Continue reading 2000 milliards d’euros !! Mais pour quoi faire ?
The state can no longer promote growth without reducing its own
Faced with the levels of public debt reached, growth must necessarily be combined with budgetary rigour, let's stop opposing what can and must be virtuous. It is not the "efforts" of the French that must be bent to reforms or austerity, it is the reforms and austerity that must be put at the service of ... Continue reading L’Etat ne peut plus promouvoir la croissance sans réduire la sienne
If you want growth, create it!
The long crisis we are experiencing marks a change of era and an opportunity to reinvent new models. This is definitely an exceptional time. It is a time of revelation of an obligatory transition, constantly postponed, psychologically denied so much, of course, that the aftermath remains uncertain, because the aftermath is simply to be invented. As always, we would like the world to change... to... Continue reading Si vous voulez de la croissance, créez-la !
For a Made 'by' France that is greater than Made 'in' France
We are proud, but lack the pride of belonging, to carry a tricolour banner as loudly as others carry a starred banner. We often proudly claim France's superiority in many areas, to the point of sometimes appearing to give lessons, and at the same time we regularly sink into self-criticism and self-flagellation, which ... Continue reading Pour un Made « by » France plus grand que le Made « in » France
Air pollution, atmospheric cancer
See on Scoop.it - Alain Renaudin 1 in 8 Deaths Globally Are Linked To Air Pollution A new report from the World Health Organization shows the air situation is far more dire than we anticipated. Alain Renaudin's insight: Atmospheric cancer is the disease of the century! You don't need to ... Continue reading Pollution de l’air, le cancer atmosphérique
French pride in their regional identity
- NewCorp Conseil's major national survey - The territorial reform desired by the Prime Minister (abolition of the general councils and division of the number of regions by two) will be difficult. Beyond the elected representatives who are already mobilising, it is the whole of the French population who declare themselves attached to their regional identity. Between accounting mathematics and identity ... Continue reading La fierté d’appartenance régionale des Français
6 Ways To Create A Culture Of Innovation
See on Scoop.it - Alain Renaudin Reward employees with time to think while providing them with the structure they need.Alain Renaudin's insight:Innovation is not something you can improvise!See on http://www.fastcodesign.com
Sustainable development as a factor of competitiveness
See on Scoop.it - Alain Renaudin Despite the crisis, many SME managers still consider it strategic to implement new environmental, social and societal actions. In particular, to gain in competitiveness. Alain Renaudin's insight: The result of this Generali-CSA survey of VSE/SME managers has been a constant for some time now. Continue reading Le développement durable, facteur de compétitivité
NewCorp Conseil's wishes
NewCorp Conseil would like to wish you all the best for a year 2014 full of decisions and achievements. DO IT IN 2014 for a MADE IN 2014
Biomimicry: what if we asked Nature?
See on Scoop.it - Alain Renaudin Innovating to rethink our changing world, showing resilience to reinvent ourselves: The challenge is launched, the desire is there, the crowds are gathering ... yes, but how do we do it? What if the solutions for the Future were already here, all around us, in the living? Continue reading Biomimétisme: et si nous demandions à la Nature ?
> France >
> France > http://youtu.be/FsYOvWy_1dA NewCorp Conseil 2013 - Alain Renaudin (... with Olivier Cimelière - HEURISTIK Communications - for the final touch :-) _____ Instead of made in France, I would prefer made BY France At a time of great economic anxiety, the temptation to fall back on protectionism is great. So the globalisation responsible for relocations would find its ... Continue reading > France >
On the usefulness of taxation
First edition on 28/10/2013 - Updated 01/02/2017 When taxes kill ... Income tax, vat, family quotient, family allowances, deductions related to high school and university students, local taxes, ... everything is increasing, everything is good to puncture. "The French must make efforts", this refrain repeated over and over again by politicians (of whom the public is convinced), is the only one that can be used as an excuse to make a profit... Continue reading De l’utilité de l’impôt
Biomimicry: the true nature of the collaborative economy?
See on Scoop.it - Alain Renaudin What if the collaborative economy wasn't actually inspired by Nature? This is the opinion of Gaëtan Dartevelle, co-founder of Biomimicry Europa and director of Greenloop. - OuiShare Alain Renaudin's insight: Since man has been man, growth, expansion, conquest, has been at the expense of the other, physically. The ... Continue reading Biomimétisme: la vraie nature de l’économie collaborative ?
Political inspiration suffers from the pre-formatting of partisan thinking
Why is it so difficult to renew oneself politically and culturally? The time of great crises, of great decisions, of great changes, must also be the time of renewal, of creativity, of gathering, of national unity, of the "project". This applies both at national and European level. Europe should be at the time of the Europe nation, not the Europe of the world. Continue reading L’inspiration politique souffre du pré-formatage de la pensée partisane
"Forward", to say "we still can" "Forward" was Barack Obama's campaign slogan, an apt and very contemporary slogan. More than a slogan, it is a call to mobilise, to energise, to conquer, to fight against defeatism and fatalism. When times are hard, the temptation is great... Continue reading Forward
The future is in co-entrepreneurship
The great contemporary challenges make us rediscover our common destiny, be it political, demographic, economic or ecological. Our "humanity" in the sense of a community of men and women is reminding us of this. Indeed, well beyond territorial and national identities, there is porosity between our nations, our lives, our identities, our aspirations, ... Continue reading L’avenir est à co-entreprendre
France, freed from its shackles and taboos, would be an irresistible economic power
When we see the performance of a hobbled France, we dream of what a liberated France would be able to offer! The editorial of Tuesday 23 October 2012 on atlantico.fr (http://m1p.fr/ozS) ... which is likely to remain relevant for a long time! Never before have we talked so much about transition, yet never before have we suffered so much from inertia. This is the ... Continue reading La France libérée de ses carcans et tabous serait une puissance économique irrésistible
My country as a label
I am honored to be published by Yale University as part of its Yale Center for the Study of Globalization PARIS: At a time of great economic anxiety, the temptation to raise protectionist barriers is great, as is the desire to blame globalization for all the ills. One is tempted ... Continue reading My country as a label
Is EELV good for ecology?
Once again, the summer universities of the Europe Ecologie Les Verts party are opening against a backdrop of discord and internal debate. At a time when sustainable growth is more than ever necessary and sought after, has ecology chosen the right party? EELV, a party without a leader If of course there are still currents ... Continue reading EELV fait-il du bien à l’écologie ?
America still has a dream
reissued on 28 August, first published on 22 January on the occasion of Obama's re-election parade Barack Obama was re-inaugurated President of the United States on Martin Luther King Day. For him, as for the whole of America, the American dream still resonates. 50 years after the speech of ... Continue reading America still has a dream
The new challenges of territorial marketing
The new challenges of territorial marketing - Conference on 20 June 2013. Cities and territories have become "brands". Why and how have these issues become strategic, for elected officials, but not only: for all stakeholders linked to territories too. Contrary to appearances, territorial marketing is not only a territorial competition, it is also a ... Continue reading Les nouveaux enjeux du marketing territorial
WHY WHAT HAPPENS AT FOXCONN HAPPENS NEAR US
We learn that the Foxconn factory has decided to freeze hiring, and this is rich in lessons and consequences ... for us here. First of all, to understand how much the Foxconn news is a key marker of global economic activity, it is perhaps useful to recall who this Taiwanese labour giant is (and not ... Continue reading POURQUOI CE QUI ARRIVE CHEZ FOXCONN ARRIVE PRES DE CHEZ NOUS
THE ELITES ARE FALLING APART
Interesting barometer, which confirms our convictions and has the merit of providing reference figures. The Sofres analysis: A continuous decline in confidence in the future Confidence in the future has never been so low. Twenty or thirty years ago, about two thirds of French people were confident in the future. Today they are only ... Continue reading LES ELITES SE DÉLITENT
Medieval factories for today's high tech
Foxconn, a Chinese company in the heart of Europe To get closer to its European customers, the famous Taiwanese subcontractor for Apple and other manufacturers has set up in the Czech Republic. In Pardubice, Bulgarian, Romanian, Vietnamese and Mongolian workers are working on the assembly line. In Kutna Hora, a new factory is the group's showcase. http://www.lesechos.fr/entreprises-secteurs/tech-medias/actu/0202537806552-foxconn-un-chinois-au-coeur-de-l-europe-536212.php Read also: When ... Continue reading Usines du moyen âge pour high tech d’aujourd’hui
More than a problem of strategy, tactics, or implementation, the communication problems of the executive and the government are primarily to be found on the side of their representatives. Everyone is full of analyses and comments on the communication problems of François Hollande, and of the government in general, judging here the ... Continue reading Un gouvernement de série B
Happy New Year, in 26 letters
2012 is over, finally! Not everything will disappear with the mere change of vintage, our cyclical ills of unemployment, crisis, debt, climate change... don't really care about our calendars, be it our annual calendars or our political calendars, but it's up to us to make 2013 rather than the ... Continue reading Happy New Year, en 26 lettres
The responsibility of the Media on our Moral ...
Should the media (also) cheer us up? Media froth, small talk, short-termism, political quarrels, social plans, unemployment, ... is it possible, without minimising the difficulties, to turn the spotlight to talk about the France that is undertaking and succeeding? On Mondays I pay particular attention to the news because I have an editorial to write. Continue reading La responsabilité des Médias sur notre Moral …
Investing in France
It is good that others are investing in France, but it is even better that France is investing. Although the prevailing protectionism and state interventionism may upset the attractiveness of the French territory, the fact remains that France remains a land of foreign investment, even if the trend is not positive, and could even deteriorate when the ... Continue reading Investir en France
Consuming less energy to boost growth
At a time when we are reaching peaks in electricity consumption and the recent report by the Court of Auditors revises the cost of the thermonuclear park, the energy question is a social, environmental and industrial issue. These days, we are reaching record levels of electricity consumption, around 97,000 megawatts, which places Brittany in a position of great importance. Continue reading Consommer moins d’énergie pour relancer la croissance
Public debt: 40 years of psychological denial... and counting
(first published: on atlantico, 27 November 2012, http://www.atlantico.fr/decryptage/dette-publique-40-ans-deni-psychologique-et-continue-alain-renaudin-558285.html - an article which unfortunately does not take a wrinkle! except to consider the additional lines of debts as the wrinkles of a State which ages and weakens it) Since the presidency of Valéry Giscard d' Estaing, the public debt of France passed from 20% to 100%... Continue reading Dette publique : 40 ans de déni psychologique… et ça continue
End of the electoral tunnel, let's take advantage of it!
The election of the president of the UMP is behind us, we have a date with a capital year 2013, without any elections, a first for 5 years. An opportunity to be seized for a united France, and not only in the UMP. This is the story of a Frenchman and an American who suddenly find themselves teleported to the middle of the ... Continue reading Fin de tunnel électoral, profitons-en !
I oppose therefore I am
It seems that the opposition is going to have a new leader because the UMP is going to elect its President on Sunday. Nothing is less certain. In fact, the opposition is already elsewhere because it is already everywhere. Today, the exercise of the opposition is no longer limited to the playground of political parties, representatives of the people and speaking in their name. Above all ... Continue reading Je m’oppose donc je suis