From the personality of its creator to the design of its products and excellent word of mouth, the Apple brand has understood the fundamental rules of marketing. How, beyond the addiction, Apple reminds us of some fundamental rules of marketing. First of all, it is probably worth remembering that in terms of marketing as in communication, if it can be ... Continue reading Apple nous rappelle les fondamentaux du marketing
Notes & Editos
Broken government
The left now has all the power, all the power, but few cards. The government is desperately looking for the green light card or the mile marker card to get rid of the series of obstacles that the ugly economy has put in its way, which hampers its credibility, its room for manoeuvre, its confidence and which ... Continue reading Gouvernement en panne
When the world's factory rebels...
On Friday 5 October, thousands of workers went on strike in a factory of the Taiwanese group Foxconn in China, which manufactures components for the Apple iPhone 5. This is not necessarily bad news, neither for the Chinese worker, nor for us in France... What is happening at Foxconn is not a phenomenon... Continue reading Quand l’usine du monde se rebiffe …
Shut up, we are debating!
Today everyone wants to communicate, to give their opinion without listening to that of their interlocutor, sometimes in a cacophony. It is a time of radicalisation and opposition. Prejudices are on the rise and debates, too time-consuming, are becoming rare. It has never been so easy to make oneself heard, but it is ... Continue reading Taisez-vous, nous débattons !
Get lost, poor thing!
"On Monday, Libération said to Bernard Arnault, who is applying for Belgian nationality, "Get out of here, you rich idiot! This Tuesday, the daily newspaper did it again with a front page headline "Bernard, if you come back, we'll cancel everything! A media coup revealing an era of radicalisation and partisan entrenchment. There are front pages that make the ... Continue reading Casse-toi pauv’Une !
Businesses are also a crisis exit weapon
The crisis we are going through could, paradoxically, be an opportunity to restore the image of companies, and to re-demonstrate the indispensable role they play, from SMEs to CAC 40 companies. A period of transition is always uncomfortable, we know where we have come from without knowing very well where we are going, what we are losing without knowing what we are gaining. Continue reading Les entreprises sont aussi une arme de sortie de crise
France is in political depression
A majority of French people say they are "dissatisfied" with François Hollande's action. This is a very poor result, which shows the extent of the crisis of political confidence in France. For the first time, a presidential election was not followed by a state of grace, and the new President is already confronted after 100 days with a ... Continue reading La France est en dépression politique
Blocking the price of petrol is useless and illusory
Although the government has promised to freeze petrol prices, it has little room for manoeuvre. But in the longer term, the strategic challenge is there. Hybridisation, electric, hydrogen, new materials... France has all the assets to invent the engines of tomorrow. When a litre of diesel at 1.45 euros ... Continue reading Bloquer le prix de l’essence est inutile et illusoire
Petrol prices must not fall (editorial August 2011)
16 August 2011:Oil has fallen to $86 per barrel. This is bad news from an ecological perspective but also from an economic one. Indeed, this will push us to consume more fuel, and give us less incentive to focus on its replacement. A change in taxation could ensure that prices are set high enough to keep the price of fuel down. Continue reading Le prix de l’essence ne doit pas baisser (edito août 2011)
10 lessons to be learned from PSA's good reaction to Montebourg
Beyond the strategies, what counts above all is the sincerity and accuracy of the discourse of company directors. Companies, especially the "big ones", are, and will undoubtedly continue to be, under pressure. The recent news of the PSA group brings us some interesting lessons on how to manage such situations. 1 - Show that the ... Continue reading Les 10 leçons à tirer de la bonne réaction de PSA face à Montebourg
Will the French social summit team be better than the French football team?
The social conference must not turn into a media mass, where everyone tries to shine with their science and flatter their egos. This meeting is not an end in itself: it must create a French team, united by a common destiny and objective. As a general rule, meetings have a ... Continue reading L’équipe de France du sommet social sera-t-elle meilleure que l’équipe de France de foot ?
Olympic Games, world championship of chauvinism
In a few days the London Olympic Games will start. They are of little interest to the French, who have obviously bought fewer tickets than expected (at exorbitant prices, it must be admitted). Finally, there is little talk of them here, but a lot in London, while being convinced that the whole world is talking about them, watching them, waiting for them, is at the ... Continue reading Jeux Olympiques, championnat du monde du chauvinisme
Have political leaders reached their competence threshold?
Published on 26/6/2012 // The political power drowned in a globalized system and an era of interconnected issues, is struggling to find the means to act and influence the course of things, while remaining convinced that it has the authority. Without growth, the only known fuel for the system, we create more and more debt, ... Continue reading Les dirigeants politiques ont-ils atteint leur seuil de compétences ?
Is Eva Joly really a candidate?
The negotiations between the Socialist Party and EELV on nuclear energy are annoying. When you have convictions, you don't negotiate them, you defend them, you argue, you build your own electoral base, you don't stand on the sidelines. There are little things like that which happen under our noses and which do not move anyone. ... Continue reading Eva Joly est-elle vraiment candidate ?
Why the environment was mis-sold
How has ecology been "mis-sold" to the French for a long time... After being invited to the 2007 presidential elections (Nicolas Hulot charter), ecology was the big loser in the 2012 presidential elections and the big absentee in 2017. But above all, for the time being, at the beginning of this century, ecology has been poorly positioned and therefore poorly explained and therefore poorly sold. The ... Continue reading Pourquoi l’environnement a été mal vendu
USA USA!
EDITO 010 / 3 May 2011 In the middle of the night of 1 May, a crowd converges on Time Square, in front of the gates of the White House. It is 2am, and there are real scenes of popular jubilation, of joy, "celebrating" the death of a man, a terrorist, Bin Laden. " ... Continue reading USA USA !
I influence therefore I am
Every year, TIME magazine releases its annual ranking of the 100 most influential people. But today we have all become influencers, each one potentially an opinion leader. We live in an interconnected world, based on the exchange and sharing of opinions and views in a kind of multi-directional, totally anarchic, infernal traffic in which the latest IPCC report ... Continue reading J’influence donc je suis
The project please!
"The project please!" is my first editorial on atlantico on 1 March 2011. The first in a long series of Tuesday editorials. Rereading it in the light of today's events reveals a dizzying "constancy in politics"! Some passages were even almost premonitory. It is also a demonstration that surprises are always possible (evocation ... Continue reading Le projet s’il vous plait !
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