Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands.
For some years now, territorial marketing has been working to build brand territories for these brand-territories.
But these new brands remain weak in terms of awareness content. The knowledge of the public, including 'internal' ones, is quickly limited when they are questioned, which creates a lack of asperities, of content, on which to base the pride of belonging or the discourse of proof.
Portraits of Territories is an approach to data-telling whose process mixes the techniques of data management and data visualisation.
Contact us to find out more and get your territory portrait.