Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires

The values, history or key figures of companies are often displayed on corporate websites or in results reports ... but it is not always easy to know how to talk about the company and especially the team on the other side of the hall. Beyond the "official discourse" and the social barometers, how can we ... Continue reading (auto)Portraits d’entreprises