Portraits of territories

Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires

The TOPDESREGIONS - Results available

  TOPDESREGIONS barometer 2014 - RESULTS AVAILABLE. Regions (also) have become brands. Territorial marketing, local economic development, attractiveness, ecosystem, ... the subject is topical: territories are at the heart of the issues, and of investments. The regions are not only administrative levels, they have become an essential stakeholder in the dynamism, animation and development of ... Continue reading Le TOPDESREGIONS – Résultats disponibles