Territories (nation, region, department, communes, inter-co, countries, etc.) have become brands. For some years now, territorial marketing has been working to build brand territories around these brand-territories. But these new brands remain weak in terms of awareness. Knowledge of the public, including "internal" ones, is quickly limited when they are questioned, which creates a lack of awareness. Continue reading Portraits de territoires
regions
The TOPDESREGIONS - Results available
TOPDESREGIONS barometer 2014 - RESULTS AVAILABLE. Regions (also) have become brands. Territorial marketing, local economic development, attractiveness, ecosystem, ... the subject is topical: territories are at the heart of the issues, and of investments. The regions are not only administrative levels, they have become an essential stakeholder in the dynamism, animation and development of ... Continue reading Le TOPDESREGIONS – Résultats disponibles
(Self)Company portraits
The values, history or key figures of companies are often displayed on corporate websites or in results reports ... but it is not always easy to know how to talk about the company and especially the team on the other side of the hall. Beyond the "official discourse" and the social barometers, how can we ... Continue reading (auto)Portraits d’entreprises
NewCorp Conseil's wishes
NewCorp Conseil would like to wish you all the best for a year 2014 full of decisions and achievements. DO IT IN 2014 for a MADE IN 2014