Political discredit, search for a new paradigm, questioning of elites, erosion of brand images, social and environmental concerns, slowing of global growth, communitarianism, institutional distrust, moral crisis, withdrawal, frustrating schizophrenic search between community aspirations and individual achievements, between regulation and free enterprise ... the world is changing, corporate communication must change ... Continue reading Vers une nouvelle communication corporate
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Businesses are also a crisis exit weapon
The crisis we are going through could, paradoxically, be an opportunity to restore the image of companies, and to re-demonstrate the indispensable role they play, from SMEs to CAC 40 companies. A period of transition is always uncomfortable, we know where we have come from without knowing very well where we are going, what we are losing without knowing what we are gaining. Continue reading Les entreprises sont aussi une arme de sortie de crise
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