Medieval factories for today's high tech

Foxconn, a Chinese company in the heart of Europe To get closer to its European customers, the famous Taiwanese subcontractor for Apple and other manufacturers has set up in the Czech Republic. In Pardubice, Bulgarian, Romanian, Vietnamese and Mongolian workers are working on the assembly line. In Kutna Hora, a new factory is the group's showcase. http://www.lesechos.fr/entreprises-secteurs/tech-medias/actu/0202537806552-foxconn-un-chinois-au-coeur-de-l-europe-536212.php Read also: When ... Continue reading Usines du moyen âge pour high tech d’aujourd’hui

Apple reminds us of the fundamentals of marketing

From the personality of its creator to the design of its products and excellent word of mouth, the Apple brand has understood the fundamental rules of marketing. How, beyond the addiction, Apple reminds us of some fundamental rules of marketing. First of all, it is probably worth remembering that in terms of marketing as in communication, if it can be ... Continue reading Apple nous rappelle les fondamentaux du marketing