See on Scoop.it - Alain Renaudin
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives.
Alain Renaudins insight:
Several years ago, I organised a conference under the theme "your first customer is your intern". It is also your first ambassador, your first media, your first salesman ... your first partner! Especially when times are tough. Making your customers fans of the brand is good, making your employees fans of the brand is even better, and making the company a fan of its employees is good too!
See on www.forbes.com
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