(updated on 7 January 2018) On Friday 5 January 2018, a new mission was entrusted by the government to Jean-Dominique Senard and Nicole Notat on the redefinition of the role of the company. Although political and even regulatory debates are emerging to redefine the role and missions of companies, in reality they are only a part of the solution. Continue reading L’entreprise est (déjà) un acteur politique
Communication
E-REPUTATION, A NEW CHALLENGE FOR TERRITORIES
Alain Renaudin was asked by the Economic Intelligence newsletter of the Economic and Financial Ministries to write an article on the theme: E-REPUTATION, NEW CHALLENGE FOR THE TERRITORIES. Read the full article below, and the full letter from Bercy, here
The new challenges of territorial marketing
The new challenges of territorial marketing - Conference on 20 June 2013. Cities and territories have become "brands". Why and how have these issues become strategic, for elected officials, but not only: for all stakeholders linked to territories too. Contrary to appearances, territorial marketing is not only a territorial competition, it is also a ... Continue reading Les nouveaux enjeux du marketing territorial
The responsibility of the Media on our Moral ...
Should the media (also) cheer us up? Media froth, small talk, short-termism, political quarrels, social plans, unemployment, ... is it possible, without minimising the difficulties, to turn the spotlight to talk about the France that is undertaking and succeeding? On Mondays I pay particular attention to the news because I have an editorial to write. Continue reading La responsabilité des Médias sur notre Moral …
Apple reminds us of the fundamentals of marketing
From the personality of its creator to the design of its products and excellent word of mouth, the Apple brand has understood the fundamental rules of marketing. How, beyond the addiction, Apple reminds us of some fundamental rules of marketing. First of all, it is probably worth remembering that in terms of marketing as in communication, if it can be ... Continue reading Apple nous rappelle les fondamentaux du marketing
10 lessons to be learned from PSA's good reaction to Montebourg
Beyond the strategies, what counts above all is the sincerity and accuracy of the discourse of company directors. Companies, especially the "big ones", are, and will undoubtedly continue to be, under pressure. The recent news of the PSA group brings us some interesting lessons on how to manage such situations. 1 - Show that the ... Continue reading Les 10 leçons à tirer de la bonne réaction de PSA face à Montebourg
I influence therefore I am
Every year, TIME magazine releases its annual ranking of the 100 most influential people. But today we have all become influencers, each one potentially an opinion leader. We live in an interconnected world, based on the exchange and sharing of opinions and views in a kind of multi-directional, totally anarchic, infernal traffic in which the latest IPCC report ... Continue reading J’influence donc je suis
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