See on Scoop.it - Alain Renaudin There are animal or insect names that often have a negative connotation for many of us: from hyenas to spiders to snakes, the mere mention of them provokes, depending on one's sensitivity, at best a few...See on http://www.fandebiomimetisme.com
Author: AR_
Forward
"Forward", to say "we still can" "Forward" was Barack Obama's campaign slogan, an apt and very contemporary slogan. More than a slogan, it is a call to mobilise, to energise, to conquer, to fight against defeatism and fatalism. When times are hard, the temptation is great... Continue reading Forward
The future is in co-entrepreneurship
The great contemporary challenges make us rediscover our common destiny, be it political, demographic, economic or ecological. Our "humanity" in the sense of a community of men and women is reminding us of this. Indeed, well beyond territorial and national identities, there is porosity between our nations, our lives, our identities, our aspirations, ... Continue reading L’avenir est à co-entreprendre
France, freed from its shackles and taboos, would be an irresistible economic power
When we see the performance of a hobbled France, we dream of what a liberated France would be able to offer! The editorial of Tuesday 23 October 2012 on atlantico.fr (http://m1p.fr/ozS) ... which is likely to remain relevant for a long time! Never before have we talked so much about transition, yet never before have we suffered so much from inertia. This is the ... Continue reading La France libérée de ses carcans et tabous serait une puissance économique irrésistible
Who benefits from City Branding? - Demain La Ville - Bouygues Immobilier
See on Scoop.it - Alain Renaudin See on http://www.demainlaville.com
Hierarchy of local communication media
See on Scoop.it - Alain Renaudin Alain Renaudin's insight: Baromètre EpiceumHarris Interactive de la communication locale. Survey conducted online from 4 to 13 June 2013, based on the Harris Interactive access panel. Sample of 1000 individuals representative of the French population, aged 18 and over. Quota method and adjustment applied ... Continue reading Hiérarchie des supports de la communication locale
Michael Pawlyn: Using nature's genius in architecture | Video on TED.com
See on Scoop.it - Alain Renaudin How can architects build a new world of sustainable beauty? By learning from nature. Alain Renaudin's insight: Until now, environmental issues have most often been presented from an anxiety-inducing, constraining and guilt-inducing angle. Even if we have to recognise the virtue of sounding the alarm in order to raise awareness, it is not enough ... Continue reading Michael Pawlyn: Using nature’s genius in architecture | Video on TED.com
Circular economy, towards a new model of prosperity
See on Scoop.it - Alain Renaudin Contribution of the Institute for the Circular Economy to the Round Table on the Circular Economy on 20 and 21 September 2013 ROUND TABLE "CIRCULAR ECONOMY" ENVIRONMENTAL CONFERENCE OF 20 AND 21 SEPTEMBER 2013 CONTRIBUTION OF THE INSTITUTE FOR THE CIRCULAR ECONOMY...See on http://www.institut-economie-circulaire.fr
The world of tomorrow according to Gilles Boeuf | SoonSoonSoon.com
See on Scoop.it - Alain Renaudin Gilles Boeuf tells SoonSoonSoon what he thinks about the world of tomorrow.Alain Renaudin's insight:Gilles Boeuf will speak at the opening conference of the Fête de la Science in Senlis on 9 October, on the theme "When respecting nature allows cities to innovate". The city of Senlis is participating in the ... Continue reading Le monde de demain selon Gilles Boeuf | SoonSoonSoon.com
Which Country Has The World's Best Reputation?
See on Scoop.it - Alain Renaudin If reputations are like shadows, as Abraham Lincoln wrote, which country casts the longest one? The REPUTATION INSTITUTE press release (author of the study): http://w1p.fr/132022 The article http://www.huffingtonpost.com
7 Clever Technologies That Were Inspired By Nature
See on Scoop.it - Alain Renaudin 7 inventions created from biomimicry, the study of using nature to solve human problems.Alain Renaudin's insight:Biomimicry at the heart of life, at the heart of our lives.Come and discover biomimicry in Senlis from 8 to 20 October as part of the Fête de la Science.http://w1p.fr/132005See on http://www.businessinsider.com
Attracting 'talent' out of Paris: the great challenge of territorial branding | Slate
See on Scoop.it - Alain Renaudin Our territories, companies like any other?See on http://www.slate.fr
My country as a label
I am honored to be published by Yale University as part of its Yale Center for the Study of Globalization PARIS: At a time of great economic anxiety, the temptation to raise protectionist barriers is great, as is the desire to blame globalization for all the ills. One is tempted ... Continue reading My country as a label
And if we too believed in France?
In this ATKearney study, France has gained 5 places and is now ranked 12th among the favourite destinations for international investors. ... our misfortune would be to believe less in France than others believe in us! Read the study here: About the Study: The FDI Confidence Index® is constructed using primary data ... Continue reading Et si nous aussi on croyait en la France ?
NewCorp Consulting ?
NewCorp Conseil is a consultancy firm positioned at the crossroads between communication strategies and opinion strategies, a mix between consulting, communication agency and research institute, convinced that it is necessary to recreate the link, the trust and the proximity between brands/companies/public institutions and their public stakeholders. It is necessary ... Continue reading NewCorp Conseil ?
Is EELV good for ecology?
Once again, the summer universities of the Europe Ecologie Les Verts party are opening against a backdrop of discord and internal debate. At a time when sustainable growth is more than ever necessary and sought after, has ecology chosen the right party? EELV, a party without a leader If of course there are still currents ... Continue reading EELV fait-il du bien à l’écologie ?
Enter into positive resonance
Because the risks of dissonance have never been so high, because the coherence of multi-channel campaigns requires rigour, because the advertiser must be connected to the world around him, the strength of the message will be found in its conjunctural relevance and in the good ... Continue reading Rentrez en résonance positive
China to spend over 200 billion euros on pollution | SmartPlanet.fr
See on Scoop.it - Alain Renaudin The Chinese government wants to reduce air pollution emissions by a quarter by 2017.Alain Renaudin's insight:When air pollution is likely to lead to serious public health risks, social grievances, loss of activity and attractiveness, we are concerned about the environment. This is what I call environmental politics by interest. Continue reading La Chine va dépenser plus de 200 milliards d’euros contre la pollution | SmartPlanet.fr
Here is What Happens Online in 60 Seconds
See on Scoop.it - Alain RenaudinSee on http://www.educatorstechnology.com
Janine Benyus: Biomimicry's surprising lessons from nature's engineers | Video on TED.com
See on Scoop.it - Alain Renaudin In this inspiring talk about recent developments in biomimicry, Janine Benyus provides heartening examples of ways in which nature is already influencing the products and systems we build.See on http://www.ted.com
Infographic: 61 percent of employees plan to work during vacation
See on Scoop.it - Alain Renaudin Do you factor time to check work emails into your vacation itinerary? If so, you're not alone. http://www.ragan.com
Do young people have to leave France to succeed?
See on Scoop.it - Alain Renaudin Debate. In 2012, François Hollande made youth a priority. More than a year after his election, has the situation changed? http://www.lemonde.fr
Economic intelligence at the service of the green economy | Le Cercle Les Echos
See on Scoop.it - Alain RenaudinAlain Renaudin's insight:The green economy, a sector (almost) like any other ... See on lecercle.lesechos.fr
[Feature] 13 French initiatives that enhance reality and your daily life - Maddyness
See on Scoop.it - Alain Renaudin Maddyness has selected 13 French initiatives that confirm that France is well placed in the field of augmented realityAlain Renaudin's insight:let yourself be augmented ...See on http://www.maddyness.com
Environmental protection stimulates economic growth
See on Scoop.it - Alain Renaudin Protecting the environment is good for the economy and job creation, as decades of national experience have shown. This finding, says the new top environmental official in the United States, should put an end to the debate on the "false dilemma" that is so much in the news in this country. Continue reading La protection de l’environnement stimule la croissance économique
The business of bio-inspired design grows in the Empire State
See on Scoop.it - Alain Renaudin As a result of the initial discussions, CNSE identified several naturally inspired methods of breaking down gaseous toxins and pollutants to improve a building's indoor air quality. The meeting also had helped refine the research needs for the project and determined the CNSE team's role in leading the research ... Continue reading The business of bio-inspired design grows in the Empire State
5 Startup Founders Reveal Their Best Company Culture Tips
See on Scoop.it - Alain Renaudin We spoke with startup founders known for instilling strong culture for tips on building culture at every stage of a startup.See on mashable.com
To stop multitasking, unplug!
See on Scoop.it - Alain Renaudin Multitasking - or the art of multitasking - is a myth of efficiency. The brain can only do one thing well at a time.Alain Renaudin's insight:interesting, read without doing anything else ...See on lentreprise.lexpress.fr
America still has a dream
reissued on 28 August, first published on 22 January on the occasion of Obama's re-election parade Barack Obama was re-inaugurated President of the United States on Martin Luther King Day. For him, as for the whole of America, the American dream still resonates. 50 years after the speech of ... Continue reading America still has a dream
Business creation, H1 2013 results
The dynamism of business creation is an important economic indicator that should be followed and analysed during each monthly assessment carried out by INSEE. The latest balance sheet/cumulative report at the end of June 2013 shows the following trends: Decline in business creation in the first half of 2013 compared to the first half of 2012: - 3.7% The total number of ... Continue reading Création d’entreprises, bilan S1 2013
The new challenges of territorial marketing
The new challenges of territorial marketing - Conference on 20 June 2013. Cities and territories have become "brands". Why and how have these issues become strategic, for elected officials, but not only: for all stakeholders linked to territories too. Contrary to appearances, territorial marketing is not only a territorial competition, it is also a ... Continue reading Les nouveaux enjeux du marketing territorial
WHY WHAT HAPPENS AT FOXCONN HAPPENS NEAR US
We learn that the Foxconn factory has decided to freeze hiring, and this is rich in lessons and consequences ... for us here. First of all, to understand how much the Foxconn news is a key marker of global economic activity, it is perhaps useful to recall who this Taiwanese labour giant is (and not ... Continue reading POURQUOI CE QUI ARRIVE CHEZ FOXCONN ARRIVE PRES DE CHEZ NOUS
THE ELITES ARE FALLING APART
Interesting barometer, which confirms our convictions and has the merit of providing reference figures. The Sofres analysis: A continuous decline in confidence in the future Confidence in the future has never been so low. Twenty or thirty years ago, about two thirds of French people were confident in the future. Today they are only ... Continue reading LES ELITES SE DÉLITENT
Medieval factories for today's high tech
Foxconn, a Chinese company in the heart of Europe To get closer to its European customers, the famous Taiwanese subcontractor for Apple and other manufacturers has set up in the Czech Republic. In Pardubice, Bulgarian, Romanian, Vietnamese and Mongolian workers are working on the assembly line. In Kutna Hora, a new factory is the group's showcase. http://www.lesechos.fr/entreprises-secteurs/tech-medias/actu/0202537806552-foxconn-un-chinois-au-coeur-de-l-europe-536212.php Read also: When ... Continue reading Usines du moyen âge pour high tech d’aujourd’hui
The French love the rich more than you think...
For 89 % of the French, the rich are useful to society According to an exclusive survey for Enjeux Les Echos, 58% of the French think that it is still possible to make a fortune in our country. They are even 89% to believe that the rich are useful to society. Without taboo or cynicism, Enjeux draws up the ... Continue reading Les Français aiment plus les riches que vous ne croyez …
A B-government
More than a problem of strategy, tactics, or implementation, the communication problems of the executive and the government are primarily to be found on the side of their representatives. Everyone is full of analyses and comments on the communication problems of François Hollande, and of the government in general, judging here the ... Continue reading Un gouvernement de série B
Happy New Year, in 26 letters
2012 is over, finally! Not everything will disappear with the mere change of vintage, our cyclical ills of unemployment, crisis, debt, climate change... don't really care about our calendars, be it our annual calendars or our political calendars, but it's up to us to make 2013 rather than the ... Continue reading Happy New Year, en 26 lettres
The responsibility of the Media on our Moral ...
Should the media (also) cheer us up? Media froth, small talk, short-termism, political quarrels, social plans, unemployment, ... is it possible, without minimising the difficulties, to turn the spotlight to talk about the France that is undertaking and succeeding? On Mondays I pay particular attention to the news because I have an editorial to write. Continue reading La responsabilité des Médias sur notre Moral …
Investing in France
It is good that others are investing in France, but it is even better that France is investing. Although the prevailing protectionism and state interventionism may upset the attractiveness of the French territory, the fact remains that France remains a land of foreign investment, even if the trend is not positive, and could even deteriorate when the ... Continue reading Investir en France
Consuming less energy to boost growth
At a time when we are reaching peaks in electricity consumption and the recent report by the Court of Auditors revises the cost of the thermonuclear park, the energy question is a social, environmental and industrial issue. These days, we are reaching record levels of electricity consumption, around 97,000 megawatts, which places Brittany in a position of great importance. Continue reading Consommer moins d’énergie pour relancer la croissance
Public debt: 40 years of psychological denial... and counting
(first published: on atlantico, 27 November 2012, http://www.atlantico.fr/decryptage/dette-publique-40-ans-deni-psychologique-et-continue-alain-renaudin-558285.html - an article which unfortunately does not take a wrinkle! except to consider the additional lines of debts as the wrinkles of a State which ages and weakens it) Since the presidency of Valéry Giscard d' Estaing, the public debt of France passed from 20% to 100%... Continue reading Dette publique : 40 ans de déni psychologique… et ça continue
End of the electoral tunnel, let's take advantage of it!
The election of the president of the UMP is behind us, we have a date with a capital year 2013, without any elections, a first for 5 years. An opportunity to be seized for a united France, and not only in the UMP. This is the story of a Frenchman and an American who suddenly find themselves teleported to the middle of the ... Continue reading Fin de tunnel électoral, profitons-en !
I oppose therefore I am
It seems that the opposition is going to have a new leader because the UMP is going to elect its President on Sunday. Nothing is less certain. In fact, the opposition is already elsewhere because it is already everywhere. Today, the exercise of the opposition is no longer limited to the playground of political parties, representatives of the people and speaking in their name. Above all ... Continue reading Je m’oppose donc je suis
Apple reminds us of the fundamentals of marketing
From the personality of its creator to the design of its products and excellent word of mouth, the Apple brand has understood the fundamental rules of marketing. How, beyond the addiction, Apple reminds us of some fundamental rules of marketing. First of all, it is probably worth remembering that in terms of marketing as in communication, if it can be ... Continue reading Apple nous rappelle les fondamentaux du marketing
Broken government
The left now has all the power, all the power, but few cards. The government is desperately looking for the green light card or the mile marker card to get rid of the series of obstacles that the ugly economy has put in its way, which hampers its credibility, its room for manoeuvre, its confidence and which ... Continue reading Gouvernement en panne
The #IloveSportIamClean Challenge
Anti-doping: it is time for athletes to understand that the public prefers honesty to achievement ... and ideally both! Following Lance Armstrong's loss of his 7 titles, Cadel Evans (2011 winner) last week made an impassioned plea to the public and sponsors to ... Continue reading Le défi #IloveSportIamClean
When the world's factory rebels...
On Friday 5 October, thousands of workers went on strike in a factory of the Taiwanese group Foxconn in China, which manufactures components for the Apple iPhone 5. This is not necessarily bad news, neither for the Chinese worker, nor for us in France... What is happening at Foxconn is not a phenomenon... Continue reading Quand l’usine du monde se rebiffe …
Shut up, we are debating!
Today everyone wants to communicate, to give their opinion without listening to that of their interlocutor, sometimes in a cacophony. It is a time of radicalisation and opposition. Prejudices are on the rise and debates, too time-consuming, are becoming rare. It has never been so easy to make oneself heard, but it is ... Continue reading Taisez-vous, nous débattons !
Get lost, poor thing!
"On Monday, Libération said to Bernard Arnault, who is applying for Belgian nationality, "Get out of here, you rich idiot! This Tuesday, the daily newspaper did it again with a front page headline "Bernard, if you come back, we'll cancel everything! A media coup revealing an era of radicalisation and partisan entrenchment. There are front pages that make the ... Continue reading Casse-toi pauv’Une !
Businesses are also a crisis exit weapon
The crisis we are going through could, paradoxically, be an opportunity to restore the image of companies, and to re-demonstrate the indispensable role they play, from SMEs to CAC 40 companies. A period of transition is always uncomfortable, we know where we have come from without knowing very well where we are going, what we are losing without knowing what we are gaining. Continue reading Les entreprises sont aussi une arme de sortie de crise
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