TOPDESREGIONS Barometer 2014 - RESULTS AVAILABLE.

Regions (also) have become brands.

Territorial marketing, local economic development, attractiveness, ecosystems, etc. are all topical issues: the territories are at the heart of the issues and investments. Regions are not only administrative levels, they have become an essential stakeholder in the dynamism, animation and attractiveness of the territory. The regions are also become brandsIn addition to their other characteristics.

Places to live, work, play, study, visit, visit culture, etc., the regions today must be effective in all these areas. These questions are also strategic issues, of territorial development, reputation and attractiveness.

Ensuring that we act every day to promote the region, its attractiveness, its image, the quality of its social services and its general living environment, is a permanent challenge.

TOPDESREGIONS" is a subscription study that measures, analyses and compares the reputation and image of French regions with a large representative national sample of French people: awareness and presence in mind, image indicators (CONVIVIALITY, PROXIMITY, ENVIRONMENT, SAFETY, INFLUENCE, DYNAMISM, etc.), attractiveness indicators (LIFE, WORK, STUDY, TOURISM) ...

The interest is to benefit from a modest cost thanks to the mutualisation of the study, from a rich comparison, and from standardised and perennial indicators on all the regions, evaluated in a totally comparable way (each subscriber has the results of all the regions).

Thanks to a sufficient number of subscribers, the study was launched in February.

The presentation document: TOPDESREGIONS_NEWCORP CONSEIL_EDITION2014

The 1-page sheet: TOPDESREGIONS 2014_1 page

 

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