BIOMITISM: "experelle", cosmetics inspired by living beings.

Extract from the brand's website: 

Revolutionary, the first cold emulsion

It is the very first emulsion formulated "by nature" according to the laws of nature...
What makes it different from others? It is a so-called biomimetic emulsion capable of reproducing the nature of the epidermis (the hydrolipidic film on the skin's surface).
How is our epidermis made up? Seen through a microscope, it looks like a "patchwork" of water molecules (sweat glands) and oil molecules (sebaceous glands), one next to the other because water and oil do not mix! This is why all hot cosmetic manufacturing uses a chemical binder (a surfactant, more or less irritating for the epidermis) to ensure the mixing of the ingredients of the formula in the aqueous phase (approximately 80%) with those in the oily phase.

Experelle says NO ... and invents a cold cosmetic, respecting the laws of nature...
UNIQUE ... Experelle creates the first beauty cream inspired by the skin's hydrolipid film.
How is this possible? Thanks to a biotechnological feat, thousands of microcapsules enable the ingredients in the water phase to be isolated from those in the oil phase. Naturally protected from any risk of oxidation, the precious active ingredients of the formula keep their effective properties intact, they are not heated.

The benefits of this new Active, Ethical and Chic Cosmetics
All the pleasure of an effective, healthy and ecological cosmetic, full of exceptional vital energy for the skin day after day:
. the skin is self-vitalizing: In perfect osmosis with the water in which our cells bathe, Bioactive Cellular Water improves the physiological hydration of the skin and communicates its vital energy.
. the skin protects itself: This "non-chemical" emulsion, known as Pickering's, reinforces the "shield" function of the epidermis, which becomes more resistant to the aggressions of free radicals.
. the skin becomes self-energised: Filled with ingredients of natural origin, the skin becomes the true accomplice of the cosmetics, both communicating the same biological language.