Territories (nation, region, département, communes, inter-co, pays, etc.) have become brands.
For some years now, territorial marketing has been working to build brand territories for these brand-territories.
But these new brands remain weak in terms of awareness content. Knowledge of their audiences, including "internal" audiences, is quickly limited when they are questioned, which creates a lack of depth and content on which to build pride of belonging or a discourse of proof.
Portraits of Territories is an approach to data-telling whose process mixes the techniques of data management and data visualisation.
Contact us to find out more and get your territory portrait.