See on Scoop.it - Alain Renaudin
Alain Renaudins insight:
In the age of the media me, it's not surprising that everyone becomes or wants to become a brand. But conversely, and this is very important, brands also have an interest in embodying themselves, re-incarnating themselves, re-humanising themselves. To be warmer, more emotional, more credible and sincere in their social commitments in particular. If the brand is the future of man? perhaps. If people are the future of brands, surely.
See on lecercle.lesechos.fr