Your image, your brand equity, your reputation... the result of a multi-faceted and multi-component mix of what you yourself say and what others (customers, end consumers, stakeholders...) say about you.
"AUDIT360" is a comprehensive approach, drawing on our experience of institutional and corporate image studies, which includes investigations (to "produce" and "provoke" the information you are looking for) and the collection of existing data, already produced by others and by yourself (on social networks, through your own content, by the media, etc.).
It is essential to have a set of crossed views from different stakeholders and different targets in order to analyse the brand as it is perceived, but also experienced and sometimes desired. It is therefore essential to adopt an open consultation mode, using different and complementary qualitative and quantitative methodologies.
An approach that makes it possible to define a corpus of study made up of multiple sources in order to confront and enrich the points of view and not be influenced by a single mode of information gathering.
With everyone having their own habits, reflexes and methods, these studies and analyses are often carried out separately, and therefore compartmentalised, whereas it is precisely their juxtaposition that is interesting and enriching. This is the advantage of the approach proposed and piloted by NewCorp Conseil.
"AUDIT360", a holistic analysis of your image and reputation to activate the right levers with the right targets.
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