See on Scoop.it - Alain Renaudin
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives.
Alain Renaudins insight:
Several years ago, I organised a conference on the theme "Your first customer is your staff". It's also your first ambassador, your first media, your first salesperson... your first partner! Especially in difficult times. Making your customers fans of your brand is good, making your staff fans of your brand is even better, and making the company a fan of its staff is good too!
See on www.forbes.com