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Experelle, cosmetics inspired by the living world

See on Scoop.it - Alain Renaudin

Discovering biomimicry

Alain Renaudins insight:

BIOMITISM: "experelle", cosmetics inspired by living beings.

Extract from the brand's website: 

Revolutionary, the first cold emulsion

It is the very first emulsion formulated "by nature" according to the laws of nature...
What sets it apart? It's a biomimetic emulsion capable of reproducing the nature of the epidermis (the hydrolipidic film on the skin's surface).
What makes up our epidermis? Seen through a microscope, it looks like a patchwork of water molecules (sweat glands) and oil molecules (sebaceous glands), one next to the other, because water and oil don't mix! This is why all hot cosmetics production uses a chemical binder (a surfactant, which is more or less irritating for the epidermis) to ensure that the ingredients in the formula in the aqueous phase (approximately 80%) are mixed with those in the oily phase.

Experelle says NO ... and invents a cold cosmetic that respects the laws of nature...
UNIQUE ... Experelle creates the first beauty cream inspired by the skin's hydrolipid film.
How is this possible? Thanks to a biotechnological feat, thousands of microcapsules isolate the ingredients in the aqueous phase from those in the oily phase. Naturally protected from any risk of oxidation, the precious active ingredients in the formula retain their effective properties intact, and are not heated.

The benefits of this new Active, Ethical and Chic Cosmetics
All the pleasure of an effective, healthy and ecological cosmetic, full of exceptional vital energy for the skin day after day:
. the skin is self-vitalizing: In perfect osmosis with the water in which our cells bathe, Bioactive Cellular Water improves the physiological hydration of the skin and communicates its vital energy.
. the skin protects itself: This "non-chemical" emulsion, known as Pickering's, reinforces the "shield" function of the epidermis, which becomes more resistant to the aggressions of free radicals.
. the skin becomes self-energised: Filled with ingredients of natural origin, the skin becomes the true accomplice of the cosmetics, both communicating the same biological language.

See on www.experelle.fr

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