{"id":528,"date":"2013-08-31T16:52:47","date_gmt":"2013-08-31T14:52:47","guid":{"rendered":"http:\/\/alainrenaudin.wordpress.com\/?p=528"},"modified":"2018-01-03T11:50:07","modified_gmt":"2018-01-03T09:50:07","slug":"528","status":"publish","type":"post","link":"https:\/\/newcorpconseil.com\/en\/2013\/08\/31\/528\/","title":{"rendered":"Enter into positive resonance"},"content":{"rendered":"<p><a href=\"http:\/\/newcorpconseil.com\/en\/2013\/08\/31\/528\/couv-2\/#main\" rel=\"attachment wp-att-580\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"580\" data-permalink=\"https:\/\/newcorpconseil.com\/en\/2013\/08\/31\/528\/couv-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/newcorpconseil.com\/wp-content\/uploads\/2013\/08\/couv1.jpg?fit=720%2C498&amp;ssl=1\" data-orig-size=\"720,498\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"couv\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/newcorpconseil.com\/wp-content\/uploads\/2013\/08\/couv1.jpg?fit=676%2C468&amp;ssl=1\" class=\"alignnone wp-image-580\" src=\"https:\/\/i0.wp.com\/newcorpconseil.com\/wp-content\/uploads\/2013\/08\/couv1.jpg?resize=252%2C174\" alt=\"couv\" width=\"252\" height=\"174\" \/><\/a><\/p>\n<p>Because the risks of dissonance have never been higher,<\/p>\n<p><em id=\"__mceDel\">Because the risks of dissonance have never been higher,<\/em><\/p>\n<p>because the consistency of multi-channel campaigns requires rigour,<\/p>\n<div>\n<p>because the advertiser needs to be connected to the world around it,<\/p>\n<\/div>\n<div>\n<p>the strength of the message will find a considerable multiplier effect in its cyclical relevance and in the good synergy of the media.<\/p>\n<\/div>\n<div>\n<p>Rather than being coherent, the advertiser's various statements must respond to each other, echo each other, be mutually useful, and be in tune with the times in order to resonate positively, by expressing the right ideas, not just ideas.<\/p>\n<p><a href=\"http:\/\/alainrenaudin.files.wordpress.com\/2013\/08\/newcorp-conseil-la-rc3a9sonance-positive-300813.pdf\">NewCorp Consulting - Positive Resonance 300813<\/a><\/p>\n<p><a href=\"http:\/\/storage.canalblog.com\/23\/69\/806934\/69220351.pdf\">\u00a0<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Because the risks of dissonance have never been so high, because the coherence of multi-channel campaigns requires rigour, because the advertiser must be connected to the world around him, the strength of the message will be found in its conjunctural relevance and in the good ... <a href=\"https:\/\/newcorpconseil.com\/en\/2013\/08\/31\/528\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Enter into positive resonance<\/span><\/a><\/p>","protected":false},"author":30655367,"featured_media":580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Rentrez en r\u00e9sonance positive http:\/\/wp.me\/s26Z45-528","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[12080],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newcorpconseil.com\/wp-content\/uploads\/2013\/08\/couv1.jpg?fit=720%2C498&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s26Z45-528","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/users\/30655367"}],"replies":[{"embeddable":true,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":9,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"predecessor-version":[{"id":1972,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/posts\/528\/revisions\/1972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/media\/580"}],"wp:attachment":[{"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newcorpconseil.com\/en\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}