{"id":518,"date":"2017-11-09T16:18:57","date_gmt":"2017-11-09T14:18:57","guid":{"rendered":"http:\/\/alainrenaudin.wordpress.com\/?p=518"},"modified":"2017-12-26T10:41:28","modified_gmt":"2017-12-26T08:41:28","slug":"le-top-des-villes","status":"publish","type":"post","link":"https:\/\/newcorpconseil.com\/en\/2017\/11\/09\/le-top-des-villes\/","title":{"rendered":"TOPDESVILLES 2017, 4th wave"},"content":{"rendered":"

Image of today's cities and expectations of tomorrow's cities<\/span><\/strong><\/h1>\n

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Update of the barometer -\u00a0<\/strong>agreements before Friday 24 November 2017<\/strong><\/p>\n

2 main chapters:<\/p>\n

#1 Awareness \/ image \/ attractiveness of France's largest cities<\/p>\n

#2 New in 2017: What is the city of tomorrow?<\/p>\n

See the slideshow below for more information.<\/p>\n

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Places of life, work, leisure, study, tourism, culture, etc., cities today must be efficient in all these areas. These questions are also strategic issues, of territorial development, reputation and attractiveness.<\/p>\n

It is a permanent challenge to act every day to promote the city, its attractiveness, its image, the quality of its social services and its general living environment.<\/p>\n

Elected representatives - and their partners - are the actors, pilots and strategists of these new territorial brands. Above all, they have become leaders of territorial teams, stakeholders linked by the common interest of performance and development thought out and steered collectively by the local level when it is no longer - or less - by top-down national strategies. It is the territory that makes the territory move, and the brand image of the territorial capital city must be the spearhead.<\/p>\n

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Methodological note: NewCorp Conseil survey conducted online with a representative national sample (quota method) of 2000 people aged 18 and over.<\/strong><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Cities have become brands.<\/strong><\/p>\n

TOPDESVILLES\" is a new barometer, a study that measures, analyses and compares the awareness and image of France's major cities among a large representative national sample of French people: awareness and presence in mind rates, image indicators (CONVIVIALITY, PROXIMITY, ENVIRONMENT, SAFETY, INFLUENCY, DYNAMISM, etc.), attractiveness indicators (LIFE, WORK, EDUCATION, TOURISM), etc.<\/p>\n

The interest is to benefit from a reduced cost thanks to the mutualisation of the study, from a rich comparison, and from standardised and perennial indicators on a large number of cities, evaluated in a totally comparable way (each subscriber has the results of the other cities).<\/p>\n

The cities studied:<\/p>\n

- Paris - Marseille - Lyon - Toulouse - Nice - Nantes - Strasbourg - Montpellier - Bordeaux - Lille - Rennes - Reims - Le Havre - Saint-\u00c9tienne - Toulon - Grenoble - Dijon - Angers - Villeurbanne - Le Mans - N\u00eemes - Clermont-Ferrand - Aix-en-Provence - Brest<\/p>\n

Confidential results for subscribers only<\/span><\/strong><\/h2>\n

The presentation brochure in detail:<\/p>\n